A Model for brand performance evaluation in online business' Questionnaire
Hello
You can call a business successful when it's close to its customers. The need to measure the organization's performance has always been Important, so there is a perspective to evaluate the organization's performance through the product/service provided, which is called "brand performance".
This questionnaire is related to the master's thesis in the field of information technology in the field of e-commerce, under the title "Designing a model for evaluating brand performance in an online business".
Please answer the questions honestly and choose only one option for each question. It should be noted that your answers will remain confidential. Thank you in advance for answering all the questions patiently .
Thanks
Hamideh Mojtahed Soleimani
Master's student of Electronic Commerce
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1) In your opinion, to what extent does "organizational culture" affect brand performance? *
2) In your opinion, to what extent does "organizational innovation" affect brand performance?
 *
3) In your opinion, to what extent does "organizational communication" influence brand performance?
 *
4) In your opinion, to what extent does "recommendation to others to buy from the brand" affect the performance of the brand?
 *
5) In your opinion, to what extent does "acceptance of your recommendation to buy from the brand by others" affect the performance of the brand?
 *
6) In your opinion, to what extent does "recommendation of others to you to buy from the brand" affect the performance of the brand?
 *
7) In your opinion, to what extent does "the amount of conversation about the brand among people" affect the performance of the brand?
 *
8) In your opinion, to what extent does "brand favorability among people" affect brand performance?
 *
9) In your opinion, to what extent does "the status of the brand becoming better known among people over time" affect the performance of the brand?
 *
10) In your opinion, how much does the "number of  brand's new customers" affect the performance of the brand?
 *
11) In your opinion, to what extent does the "number of  brand's new searchers" affect the performance of the brand?
 *
12) In your opinion, to what extent does the "geographic scope of the brand" affect the performance of the brand?
 *
13) In your opinion, to what extent does the "brand name" influence the performance of the brand?
 *
14) In your opinion, to what extent does "color suitable for brand goals" affect the performance of the brand?
 *
15) In your opinion, to what extent does the "slogan appropriate to the brand's goals" affect the performance of the brand?
 *
16) In your opinion, to what extent does "brand personality (a set of factors that cause emotions and promote support and strengthen the sense of trust and loyalty in the consumer)" affect the performance of the brand?
 *
17) In your opinion, to what extent does "perceived value of the brand (value means the benefits that the consumer gets for the cost she/he/they paid)" affect the performance of the brand?
 *
18) In your opinion, to what extent does the "brand symbol" influence the performance of the brand?
 *
19) In your opinion, to what extent does "repeat buying from the brand" affect the performance of the brand?
 *
20) In your opinion, how much does "commitment to the brand (customer's commitment to purchase from the brand)" affect the performance of the brand?
 *
21) In your opinion, to what extent does the "quality of the brand's products and services" affect the performance of the brand?
 *
22) In your opinion, to what extent does "tangibility of brand services" affect brand performance?
 *
23) In your opinion, to what extent does "brand responsiveness to customer needs" affect brand performance?
 *
24) In your opinion, to what extent does "brand empathy with customer conditions" affect brand performance?
 *
25) In your opinion, to what extent does "consumer experience" affect brand performance?
 *
26) In your opinion, how much does the "brand image in the customer's mind" affect the performance of the brand?
 *
27) In your opinion, to what extent does "word of mouth advertising" affect brand performance?
 *
28) In your opinion, to what extent does "locality of the brand (closeness of the brand to the customer's place of residence)" affect the performance of the brand?
 *
29) In your opinion, to what extent does " consumer's  judgment (based on knowledge and logic) of the brand's behavior" affect the performance of the brand?
 *
30) In your opinion, to what extent does "designing products or services based on consumer gender" affect the performance of the brand?
 *
31) In your opinion, how much does the "amount of information given about the product or service by the brand" affect the performance of the brand?
 *
32) In your opinion, to what extent does the "quality of information given about the product or service by the brand" affect the performance of the brand?
 *
33) In your opinion, to what extent does "customer interest in the products or services provided by the brand" influence the performance of the brand?
 *
34) In your opinion, to what extent does "pricing of brand products or services" affect brand performance?
 *
35) In your opinion, to what extent does the "distinctive quality of the brand's products or services" affect the performance of the brand?
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36) In your opinion, to what extent does "after-sales service" affect brand performance?
 *
37) In your opinion, to what extent does "packaging design of brand products or services" affect brand performance?
 *
38) In your opinion, to what extent does the "positive effect of the brand on the customer's emotions" affect the performance of the brand?
 *
39) In your opinion, to what extent does "customer's brand preference" affect brand performance?
 *
39) In your opinion, to what extent does "customer's brand preference" affect brand performance?
 *
40) In your opinion, to what extent does "predictability of the brand" influence the performance of the brand?
 *
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