Reputation management survey
Thank you for completing our survey. All answers will be treated in confidence and we will be back in touch with the overall results soon.
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Institution *
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1. Have you had negative publicity about your school in the last five years?
2. If yes, was the story (click all that apply):
3. What did the issue concern:
4. Do you have a written and up-to-date crisis communication protocol?
5. On a scale of 1-10 (1 being not at all important) how important do you think it is for schools to have written crisis PR plans?
Not at all important
Very important
6. Are a press officer’s contact details available on your school’s website so journalists know who to call if there is an incident out of office hours?
7. Do you subscribe to social and digital media monitoring packages to monitor what is being said in public about your school?
8. Whose responsibility is it to keep your school’s crisis PR plans up to date:
9. If your school were to be hit by a PR crisis, would you be concerned about how to pay for specialist public relations and legal support?
10. Looking ahead, what issue do you fear will cause you most problems in the future?
12. Would you or a colleague be interested in attending a crisis communications seminar for schools to help improve your crisis preparedness and response?
13. Finally, do you feel your school has good stories that you struggle to publicise? If so, what are these stories about?
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