Estonian Audience Perception - Survey

This survey is part of a bachelor’s thesis in Crossmedia studies of Tallinn University, meant for Gen Z only (18-29 y.o.).

🎁50€ giftcard will be given away randomly to one of the responders!

The study explores how Estonian audiences perceive and evaluate global crossmedia brand campaigns, using Coca-Cola’s “Share a Coke” campaign as an example.

In Estonia, this campaign has mainly been visible through personalized bottles and cans. However, internationally, the campaign included additional elements such as social media activities, digital customization, video content, and pop-up events. During the survey, you will be shown examples of these global campaign elements.

The survey is anonymous, voluntary, and takes approximately 5 minutes to complete. Your responses will be used for academic research purposes only.

In case of any questions, feel free to contact me:

Nicole-Mari Gorlats, nicmarig@tlu.ee

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Please enter your email (in case you wish to participate in the giveaway)
What is your age? (if you are younger / older, please do not complete this survey) *
Where do you most often notice brand campaigns?
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