Mission: To collect and disseminate the opinions of marketing professionals leaders in order to predict the future of the Nigerian market, track marketing excellence, and improve the value of marketing in organizations and society.
Administration: Founded in October 2023, The SOM Survey is administered twice a year. Questions repeat to observe trends over time and new questions are added to tap into marketing trends. The survey is an objective source of information about marketing and a non-commercial service dedicated to improving the field of marketing.
Sponsors: Brand Management Academy (BMA), Octoplus Marketing Group.
Disclaimer: Survey data and participant lists are held in confidence and not shared with survey sponsors or any other parties.