TikTok content creation ideas for maximum engagement for purchase decision among Gen Z
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  What is your age group?  
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  How often do you use TikTok?  
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On average, how much time do you spend on TikTok per day?  
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How often do you interact with TikTok videos (like, comment, share)?

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When you see a TikTok video from a small business or startup, how likely are you to watch it till the end?  
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Which type of TikTok content catches your attention the most?

How important is authenticity (realistic, unpolished content) when engaging with small business/startup TikToks?  
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How entertaining do you usually find TikTok content from small businesses/startups?  
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How credible do you find TikTok content from small businesses/startups?  
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Have you ever bought a product after seeing it on TikTok?  
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If yes, was it from a:  
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When you see a TikTok product from a small business/startup, how likely are you to consider buying it?  
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 What influences you the most to buy from a small business/startup on TikTok?  
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Would you recommend that more small businesses/startups use TikTok to reach Gen Z?  
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What type of TikTok content from small businesses or startups makes you trust them enough to engage or purchase?  
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