SWOT Analysis
SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis is a written exercise, which will help you clarify and focus on the specifics, which will help you clarify your current and future position.

Compile a SWOT analysis in as much detail as you can - about your personal skills and abilities and secondly take a look at Pentad as a company and explore its SWOT too. This is a very valuable exercise, as it will allow you to reflect on where you are right now and also give you an opportunity to identify opportunities and threats going forward.

By using a SWOT analysis, you are sure to come away with newfound insights about your personal abilities and limitations and those of Pentad as an organisation. You can use the insights you gain from this exercise to increase your own personal effectiveness and to improve your understanding of Pentad as a whole.

Keep the analysis simple and to the point. Don't overanalyse and don't immediately take the results as gospel. Remember this is only an analysis tool.

Minimum length: 1 page.


Think about what you do well. What makes you stand out from others? Strengths are those things that make you stronger.
Strengths might include:
• the ability to communicate tactfully
• established relationships
• a good reputation or track record • experience
• strong management skills
• and any other aspect that adds value to you and your team and distinguishes you from others.

Build on your strengths.


Now take a look at Pentad.

What are the strengths of Pentad, which have contributed to its growth over the past 10 years. What new strengths can you think of that will take Pentad to even greater heights of success in the next 5 – 10 years?

Strengths - Personal
Your answer
Strengths - Pentad
Your answer
Weaknesses are the antitheses of strengths. Weaknesses are those areas in which you do not perform well or could improve. These are the areas that make you susceptible to negative forces.
Weaknesses might include:
• poor management skills
• employee problems
• lack of expertise,
• setting a poor example •
inability to discipline, etc.

Minimize and correct weaknesses.

List the areas that are a struggle for you.

Some questions to help you get started are:
• What do your customers or the people around you complain about?


Now do the same for Pentad.

What are the Weaknesses, which have delayed or your progress over the past 10 years? What weaknesses could or will limit your growth over the next 5 – 10 Years?

Weaknesses - Personal
Your answer
Weaknesses - Pentad
Your answer
Traditionally, a SWOT looks only at the external environment for opportunities. I suggest you look • externally for areas your “competitors” are not fully covering, • then go a step further and think how to match these to your internal strengths. Uncover areas where your strengths are not being fully utilized. Opportunities might include new skills that you / your team can acquire.

Take the greatest possible advantage of all potential opportunities.


Now explore Pentad and try to think of all the possible opportunities, which the company could take advantage of in the next 12 months and beyond.

Opporrtunities -Personal
Your answer
Opportunities -Pentad
Your answer
Threats are considered an external force. By looking both inside and outside of your team for things that could cause damage, you may be better able to see the big picture.
Threats are those things that have the potential to adversely affect you and your team.

Threats might include:
• changing job requirements
• financial pressures
• changing conditions
• Challenging employees in your team, etc.

Formulate a plan to deal with potential threats.

Threats -Personal
Your answer
Threats - Pentad
Your answer
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