Ideal Client Avatar Snapshot (ICA) Questionnaire

Intro:

Understanding your ideal client is essential for building a successful business. This Ideal Client Avatar Snapshot is designed to help you quickly assess how well you know them, focusing on their core needs and desires. We're aiming for clarity and insight, so you can create messaging and offers that truly resonate.


Goal:

"Your goal is to answer each question with as much detail and precision as possible. We want to uncover the core of your ideal client's motivations, challenges, and aspirations. At the end, you'll receive a score that reveals how closely you align with their mindset. This is about gaining a deeper, strategic understanding of your ideal client. Let's begin.


Scoring System for the Ideal Client Avatar Snapshot (ICA) Questionnaire

Here's how we'll structure the scoring:

  • Detailed and Specific Answers = Higher Score: The more detailed and specific the answers, the higher the score. Vague or generic answers will receive lower scores.
  • Relevance and Insight = Higher Score: Answers that demonstrate a deep understanding of the ideal client's motivations, fears, and desires will score higher.
  • Consistency = Higher Score: Answers that are consistent and paint a clear, cohesive picture of the ideal client will score higher.
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What is your ideal client's biggest frustration or challenge in their business/career right now? 

What does your ideal client deeply desire their life/business to look like in 3 years? (Describe it, starting with "They are so happy and grateful now that...")

What specific barriers or obstacles does your ideal client believe are preventing them from reaching their desired outcome?

What specific words or phrases grab your ideal client's attention when they're considering investing in a solution?

What hesitations or fears does your ideal client have about investing in coaching or a similar service?

What would make your ideal client say a "strong YES" to getting the right help?

What are your ideal client's preferred methods of consuming content (e.g., videos, podcasts, articles)?

What does your ideal client actually need to succeed? Now, write down what they think they need.

What is the one thing your ideal client is afraid of losing?

What is the one thing your ideal client wants more than anything else?

On a scale of 1 to 5, how well do you feel you understand your Ideal Client after completing this worksheet?

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1 = Very dissatisfied   5 = Very satisfied
50 points
1
2
3
4
5
I know where to find my ideal client.
I know what kind of messaging attracts my ideal client.
I understand my ideal client's pain points.
I know what internally motivates my ideal client to take action.
I know what social media platforms my ideal client primarily uses.
I know what kind of messaging (words, tone) motivates my ideal client to learn more about me.
I know what kind of groups my ideal client hangs out in.
I know what challenges my ideal client faces in their daily life.
I know what kind of content my ideal client engages with most.
I know what kind of results my ideal client is seeking.

Ready to truly dial in your Ideal Client Avatar?

Let's talk. On a strategy call, we'll uncover:


Where your ideal clients are engaging online and offline. 
What messaging attracts them and converts them into paying clients. 
How to create raving, loyal fans who advocate for your business. 
The language and tone that resonates with your ideal client's deepest desires. 
Content strategies that attract your ideal client to your offers. 
How to reduce the guesswork and confidently attract the right clients.

Click the link to schedule your call and transform your client attraction today


https://calendly.com/anamacko/discovery-call

A copy of your responses will be emailed to the address you provided.
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