Logo Design Brief
Please fill in as much info as possible. Thanks ;)
Email address *
What words or letters do you want included in your logo? *
Your answer
Do you have a tagline? Do you want it to be included in the logo? *
Your answer
Provide five adjectives to describe your logo. Some examples are below. *
Required
Please select options which interest you the most: *
Required
Explain what your company / organization is and does. *
Your answer
How are you different than your competition?
Your answer
Who is your Target audience? *
Your answer
What are the benefits of your product/service?
Your answer
What attributes of your business / organization would you like your logo to reflect?
Your answer
How do you intend to market your company?
Your answer
What do you want to happen as a result of this project?
Your answer
Identify long-term and short-term objectives
Your answer
Describe your aims and requirements in detail here — the more specific, the better. Tell the designers what is required, but also let them know where they’re free to be creative. *
Your answer
What key pieces of information / copy need to be included?
Your answer
Include any images, sketches, or documents that may be helpful.
Your answer
Use Google to search for similar designs that you like, include at least (4), explain why you like them and what to include / exclude in your design
Your answer
Do the same exercise but look for (4) competitors designs that you DO NOT like and explain why.
Your answer
Who are you trying to attract with your marketing message? Be specific. *
Your answer
What is the overall message you want to convey to your target audience? *
Your answer
Tone & Image: What tone and imagery will be most effective, specific visual goals? *
Required
How will success be measured? Number of leads generated? Will you be measuring your goal (see above) by the number of sales made?
Your answer
What colors would you like to see in your logo? (It is usually best to stick to one or two colors): *
Required
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