Brand Story Accelerator
INSTRUCTIONS: Use this document for a simple way to channel your brand story. Submit the page, and your answers will be automatically sent to you. Don't over analyze this. Go with your gut, we can always edit later!
What pissed you off, or inspired you sufficiently, to develop this service/product, or start this business? (Can be a personal reason, like providing a better life for your family, or a service based mission, like providing a high level of care.)
What challenges, or ignorances does the current industry face? Where are people overpaying, suffering, or getting ripped off?
Knowing what you do, why are your services going to be different, and why should someone trust you as a solution?
Explain further from the last question: What is unique or specific about your product, or service that will help your customers avoid the common challenges, or issues faced in your industry?
Provide some key words, or short sentences that describe your business MISSION.
Provide some key words, or short sentences that describe your VISION regarding the future of your industry that you are helping to create.
Name some words, or short phrases that describe the VALUES of your brand.
Briefly Describe Your Ideal Customer. They should be well funded, and highly motivated, which might help you narrow in on the "state of mind" this person is in. Who are they, where do they shop and spend time? Spend a few minutes on this one.
A copy of your responses will be emailed to the address you provided.
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This form was created inside of Kyle D Marketing.