TALK at the 1904 DESIGNED BY LAGONDA
Presentation of the Responsible Investment Brand Index 2019 with Jean-François Hirschel & Markus Kramer
Place: 1904 DESIGNED BY LAGONDA, Löwenstrasse 42, 8001 Zürich
Date and Time: 11:30 am on Wednesday 23 October 2019 followed by a Business-Lunch
Capacity: strictly limited to 28 seats
The Future points to an unmistakable trend towards responsible investing and growing awareness of the importance of Environmental, Social and Governance (ESG) investment. Now in its second edition, the H&K Responsible Investment Brand Index (in short RIBI™) has once again analysed over two hundred European asset managers with a view to validating whether their good intent is also communicated through their brand. The index evaluates actual commitment against follow-through in brand architecture and offers sharp insights for anyone interested in responsible investment dynamics. Please see
for further details on the Index.
Please note: The 2019 report will be presented for the first time at this exclusive event. Every participant will receive a free copy.
Jean-François Hirschel is the founder and CEO of H-IDEAS, a company which aims at re-establishing trust in the financial world. His professional expertise lies in strategically positioning financial services companies at brand and product level. Hirschel has held senior leadership positions at Société Générale and Unigestion. He holds a MSc from EPFL Lausanne, Switzerland, and has profound knowledge and experience in Institutional, Private and Retail Banking & Asset Management.
Markus Kramer is a partner at Brand Affairs, a specialist consultancy with expertise in strategic positioning and brand building. He holds an MBA from the University of Oxford and is a visiting Senior Fellow in Strategic Brand Management at Cass Business School London. The portfolio of brands he works with include companies such as Aston Martin, Harley-Davidson and many more. Kramer is author of the book The Guiding Purpose Strategy, A Navigational Code for Brand Growth.
The business lunch will be offered at a fixed price of CHF 65.- (regular CHF 78.-)
For further information please visit
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