REAL IMPACT ON A WORLDWIDE SCALE
When looking at a cup of coffee, it’s easy to overlook the number of people that were involved in the making of your morning beverage. Those working within the coffee community tend to focus solely on building relationships between suppliers and farmers and fail to support baristas’ craftsmanship.
The grueling hours, the incessant customers, and the often underwhelming salaries are not attractive features for employment or a long term profession, yet baristas continue to serve our cups out of love for the coffee community. Baristas prepare our favorite wake-me-up beverages while combating financial stress and sleep-deprived customers. It’s time to acknowledge their work, skills, and knowledge.
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