User Preference Survey: Audience Analytics Solution For African Media Stations
This survey aims to understand the needs and preferences of potential users of a portable Audience Analytics solutions for African Media stations. Your responses will help in the development of a product, Projects Advisory Services and Solutions (PasSolutions) is building to meet the needs of planned and existing media stations across Africa in identifying and engaging their audiences more accurately.
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Email *
What is your role in the media industry? *
If you selected 'Other' in the question above, please specify
In which African country does your station operate? *
Which broadcast platforms does your station currently use?
*

How do you currently measure your audience size and diversity?

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What challenges do you face when measuring your audience size and diversity?

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How important is it for your station to have a tool that accurately captures and visualizes audience data?
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How important is it for your station to have a tool that verifies audience data?
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How important is it for your station to identify target audiences, plan and forecast effectively, and evaluate marketing strategies? *
How important is it for your station to optimize audience engagement and convert audiences into sustainable revenue sources?
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What other features would you like this tool to have?

Are there any features that you think this tool should not have?

Would you like your station to participate in a demo of the audience analytics solution being developed by PasSolutions? *
Which is the best way to contact you?
Kindly give additional information about your preferred method of contact i.e. email address, mobile number(with international dialing code), Social media name etc.
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