User Preference Survey: Audience Analytics Solution For African Media Stations
This survey aims to understand the needs and preferences of potential users of a portable Audience Analytics solutions for African Media stations. Your responses will help in the development of a product, Projects Advisory Services and Solutions (PasSolutions) is building to meet the needs of planned and existing media stations across Africa in identifying and engaging their audiences more accurately.
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Email *
What is your role in the media industry? *
If you selected 'Other' in the question above, please specify
In which African country does your station operate? *
Which broadcast platforms does your station currently use?

How do you currently measure your audience size and diversity?


What challenges do you face when measuring your audience size and diversity?

How important is it for your station to have a tool that accurately captures and visualizes audience data?
How important is it for your station to have a tool that verifies audience data?
How important is it for your station to identify target audiences, plan and forecast effectively, and evaluate marketing strategies? *
How important is it for your station to optimize audience engagement and convert audiences into sustainable revenue sources?
What other features would you like this tool to have?

Are there any features that you think this tool should not have?

Would you like your station to participate in a demo of the audience analytics solution being developed by PasSolutions? *
Which is the best way to contact you?
Kindly give additional information about your preferred method of contact i.e. email address, mobile number(with international dialing code), Social media name etc.
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