CV MID VALLEY SHOPPING CENTER Community Survey Questions
The Stanley Group, LLC, the owner of the Mid Valley Shopping Center, is proposing extensive alterations to the center and rebranding as "The Marketplace @ Carmel Valley." An ad hoc committee of the Carmel Valley Association agreed to produce this dozen-question survey to learn how the community is responding to proposed changes. Your answers will be used to inform the owner and the County as the process goes forward. The graphics are from the Stanley Group website and plans submitted to the County. Your answers are important to the process and will be kept anonymous.

Please indicate your degree of approval or disapproval of the following proposed changes:
1. FACADE, WALLS & COLUMNS
The owner is proposing to cover the existing patterned concrete walls and exposed aggregate columns with white-painted vertical wood siding.
STRONGLY DISAGREE
STRONGLY AGREE
YOUR COMMENTS
Your answer
2. COLOR
Photo of painted columns prior to stop-work order
The owner is proposing to paint the Center white with gray accents and adding wood siding on walls, panels, and columns.
STRONGLY DISAGREE
STRONGLY AGREE
YOUR COMMENTS
Your answer
3. LIGHTING
The new owner is proposing to replace the existing light standards, add more standards, and add strings of holiday-style lighting.
STRONGLY DISAGREE
STRONGLY AGREE
YOUR COMMENTS
Your answer
4. LANDSCAPING
Water feature currently near Jeffrey's
The owner has installed non-native plants, including cactus, Australian plants, and is proposing grapevines and olive trees, surrounded by ranch fencing. Artificial turf is proposed for several areas. Some landscaped areas have already been cleared. The water feature pictured above is proposed to be removed.
STRONGLY DISAGREE
STRONGLY AGREE
YOUR COMMENTS
Your answer
5. BREEZEWAY
Breezeway proposed to be removed
The owner is proposing to remove the existing 1,638-foot breezeway connecting the Safeway building to the CV Roasting Co. building.
STRONGLY DISAGREE
STRONGLY AGREE
YOUR COMMENTS
Your answer
6. ROOFING
The owner is proposing to remove significant sections of overhanging roof over covered walkways. In addition, at 6 corners, the owner proposes removing roof protection and replacing with perforated gray metal grills.
STRONGLY DISAGREE
STRONGLY AGREE
YOUR COMMENTS
Your answer
7. SIGNAGE
The owner is proposing a large red "Heart Carmel Valley" sign, large rooftop signs advertising "The Marketplace" and the addition of ranch fencing, banners, and flags visible from CV Road, Berwick Drive, and Dorris Drive.
STRONGLY DISAGREE
STRONGLY AGREE
YOUR COMMENTS
Your answer
8. SOCIAL GATHERING AREAS
Auto Service location
Gathering areas scattered throughout
The owner is proposing the removal of existing planters and shade trees to create "Enjoyment Areas," "Gathering Areas," and “Outdoor Drinking Areas,” which are described as including a fire pit, seating areas, bocce ball courts, and brightly colored umbrellas.
STRONGLY DISAGREE
STRONGLY AGREE
YOUR COMMENTS
Your answer
9. COMMUNITY PARK
Park concept abutting Ace Hardware building
The owner is proposing a community park area in the Center.
STRONGLY DISAGREE
STRONGLY AGREE
YOUR COMMENTS
Your answer
10. USAGE
Do you support maintaining the CV Mid-Valley Shopping Center as a resident-serving center?
STRONGLY DISAGREE
STRONGLY AGREE
YOUR COMMENTS
Your answer
11. TRAFFIC
Would you support traffic mitigation, such as a roundabout or a signal, for areas near the Center?
STRONGLY DISAGREE
STRONGLY AGREE
YOUR COMMENTS
Your answer
12. EXISTING ARCHITECTURE
Olof Dahlstrand, the architect of the Mid Valley Shopping Center, studied at Cornell University, and was influenced by Frank Lloyd Wright's ideas that a building should echo its natural environment, and the materials should relate the building to its setting in its locale. He relocated from the San Francisco Bay area to Carmel in the early 60's, was active in civic affairs, belonged to the Carmel Art Association, and was commissioned by many other architects to do important architectural renderings. His designed many homes and buildings in the Carmel area, such as the Wells Fargo bank and the 1966 Carmel Valley Shopping Center. Dahlstrand's designs were distinguished for their human scale, livability, and unified design. His overhanging roofs were meant to provide protection from the elements in summer and winter, and offer the sense of a protected and private realm. His archives were acquired by the College of Environmental Design at UC Berkeley.
Do you support substantially maintaining the current design and appearance of the Olof Dahlstrand designed complex, and its outdoor areas?
STRONGLY DISAGREE
STRONGLY AGREE
YOUR COMMENTS
Your answer
PERSONAL INFORMATION
Please provide your zip code so we will know how many responses are from local residents.
YOUR ZIP CODE *
Your answer
Approximately how often do you visit the Mid Valley Center in a month?
Your email is collected to assure only one response per person, and will not be used for any purpose other than this Mid Valley Shopping Center issue, and to keep you informed as the process proceeds. Please enter your email below: *
Your answer
All surveys forget to ask something. Here is room for any further comments or questions you may have:
Your answer
THE END! THANKS FOR YOUR PARTICIPATION.
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