Breckenridge Retailers Survey - Fall 2019
Thanks for taking part in this Breckenridge Retailers Association research. This short survey includes questions regarding your business, marketing activities conducted by the Town and what you'd like to see done differently.

ONLY ONE SURVEY PER BUSINESS, PLEASE!

All answers will be treated as strictly confidential.

DEADLINE for completion: Wednesday, December 18, 2019.
Title of the person completing this survey. *
Category of Business *
How many years has this business operated in Breck? *
Please answer only if your business has operated in Breck for more than 2 years. Over the last 2-3 years, how has your revenue changed over time?
In just a few words (since we ask other questions below) what do you believe are the major reasons for the revenue change?
Your answer
Approximately how much is your average sales ticket (the amount a given customer spends when they check out)? Many POS systems compute this, but any reasonable guess is fine.
In which "100" block of Main/Ridge are you located (or closest to)?
How well do you feel other businesses in town know your business, in terms of products and services you offer? Think in terms of their ability to refer customers to the right place. *
Poorly
Very Well
How well do you feel you know the other businesses in town, in terms of products and services they offer? Think in terms of being able to refer customers to the right place. *
Poorly
Very Well
How Well Your Business Does With Various "LOCAL" Customer Segments
Given your presumption or expectation of how much business potential you have from tourists vs. locals, etc., and given the products you sell, how do your results compare to your expectations?
Among the local FULL-TIME population of Breck and Summit County WHO EARN THEIR LIVELIHOODS IN THIS AREA, I believe my business is supported well by these people. *
Strongly Disagree
Strongly Agree
Among the local FULL-TIME population of Breck and Summit County WHO HAVE RETIRED HERE AND/OR ARE FINANCIALLY INDEPENDENT, I believe my business is supported well by these people. *
Strongly Disagree
Strongly Agree
Grouping together frequent visitors who annually spend 2-3 weeks or more in Breck and PART-TIME residents of Breck and Summit County (second homeowners, etc.), I believe my business is supported well by these groups. *
Strongly Disagree
Strongly Agree
Your Opinions On the Current Marketing Activities Conducted by the Town of Breckenridge and Other Local Organizations
On the following questions, please rank them on a scale of 1-10, with 10 being Strongly Agree, and 1 being Strongly Disagree.
Overall, I believe the marketing activities and events that the Town of Breckenridge and other local groups organize bring in sufficient numbers of guests to our town, and these are the types of guests who help make my business successful. *
Strongly Disagree
Strongly Agree
Specific Marketing Activities
Please rate the following specific Breckenridge marketing activities in terms of their impact on your retail sales on a scale from Negative Impact to Strongly Positive Impact.
Breckenridge Food and Wine Festival
Breck (Gay) Pride
Negative Impact
Strongly Positive Impact
Sidewalk Sales (3-4 times/year)
WAVE: Light + Water + Sound
Oktoberfest
Negative Impact
Strongly Positive Impact
Where's Waldo (if your store participated)
Negative Impact
Strongly Positive Impact
Lighting of Breck/Race of the Santa's
Ullr Fest
Negative Impact
Strongly Positive Impact
Please select your #1 choice for the type of tourist who is most beneficial to your business in Breck, within these broad categories. Please select only 1; we'll ask for your second choice next. *
Required
Please select your #2 choice for the type of tourist who is most beneficial to your business in Breck, within these broad categories. Please select only 1. *
Required
Describe the type of marketing activities and events you would like to see in Breck that would benefit your business, whether that is more of certain kinds of things that happen now or new ideas you have.
Your answer
Add any comments about how the town is marketed.
Your answer
Other Marketing Challenges & Opinions
How much do you feel you compete with Internet-based resellers including Amazon and others? *
Very Little
Very Significantly
Please describe your concerns (if any) about online competition, the changes over time, and your thoughts about the future in terms of this issue.
Your answer
Please select your top two business challenges to operating a successful retail business in Breck. Please select only two.
Add comments about your biggest challenges.
Your answer
Please answer only if you are an owner or a manager with full knowledge of store financial performance. How confident are you that this business will be operating here 3 years from now? (Even if you may retire and/or sell the business, the focus here is on the business going forward, not your continuing to own the business).
What do you hope that Breckenridge Retailers Association can do for your business?
Your answer
Do you have any additional thoughts you'd like to share?
Your answer
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