Survey on Sustainable Fashion and Greenwashing Terminology
The mission of The Fashion Connection is to advance the U.S. sustainable fashion movement through making connections and creating resources. One barrier to advancement is the lack of alignment around what the terms sustainable fashion and greenwashing mean. We are embarking on a collaborative project to define what these terms mean at this moment in time, as well as defining related concepts. Our goal is to arrive at a complete and up to date definition which can be used industry-wide, with the opportunity for endorsement and partnership.

We would love your help in this endeavor! Please share your thoughts via this survey, which is anticipated to take only 10-15 minutes. 

Please reach out to cpromontorio@thefashionconnection.org if you have any questions. If you are interested in greater involvement don't hesitate to reach out as well -  there are many ways to engage.

We thank you for your time and support!


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Which of the following best represents your place of work? *
Please share your state (if you are from the U.S.) or country in which you reside and/or primarily work. *
How familiar are you with sustainable fashion terminology?
Clear selection
Do you believe that the term sustainable fashion is overused or misused in the industry?
 *
Do you believe that there is one clear meaning for the term sustainable fashion across the fashion industry at present? *
How would you define the term sustainable fashion? *
What do you consider to be the most important aspects of sustainable fashion? Please rank in order of importance
1 the most important - 9 the least important

Move rows to the right to see other rows.
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Sustainable materials
Fair labor practices
Reducing textile waste
Reducing the carbon footprint (e.g.emissions associated with production/manufacturing and shipping/transport)
Transparency and Traceability
Cultural preservation
Animal welfare
Hazardous chemical usage
Product life-cycle (end of use and recyclability)
Have you heard of the term greenwashing before?
 *
How familiar are you with greenwashing terminology?
 *
Do you think there is a clear meaning in the fashion industry for the term greenwashing? *
How would you define greenwashing? *
Do you believe greenwashing is regularly practiced in the fashion industry?
 *
What do you consider to be the important factors to define greenwashing? Please rank in order of importance

1 the most important - 6 the least important
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Using vague or unclear language to describe sustainable practices
Making exaggerated or misleading claims about environmental benefits
Focusing on a small sustainable aspect while ignoring larger unsustainable practices
Using green packaging or materials that are not actually environmentally friendly
Using eco-friendly buzzwords without concrete actions or results
Making vague sustainability claims
Claiming to be "eco-friendly" without certification
How concerned are you about the impact of greenwashing on consumer decisionmaking? Please select one.
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What is the number ONE issue that needs to be addressed in order to make progress toward sustainability within the fashion industry?
 *
If you want to participate in a short interview to discuss these topics, enter your name, surname, and email.
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