Your Vision for Royal Tunbridge Wells

For those of you that participated in the first business survey, thank you! More than 170 town centre based businesses took part – we are now starting a second stage where we want to dig a little deeper and ask you to provide more detail. It is designed to take a minimal amount of time to complete.

You told us you wanted us to focus on 4 key priorities for Royal Tunbridge Wells, they are:

• Parking
• Marketing & Promotion
• Events
• A great place to work

We are looking carefully at the possibility of Royal Tunbridge Wells becoming a Business Improvement District, joining 300+ other towns and areas around the country where businesses have decided they want a far bigger say in what happens locally, how it happens and when. If you want to find more information about Business Improvement Districts, you can go to www.britishbids.info, for details.

This is your opportunity to make a real difference to Royal Tunbridge Wells and your business.

If you can spare a few moments to go through this questionnaire and provide us with the detail we need, it would be appreciated.

DISCLAIMER:
This data is collected on behalf of Royal Tunbridge Wells Together solely for the purpose of research into the potential of a Business Improvement District for Royal Tunbridge Wells. Individual responses will not be shared with any third party without prior consent of the participant and you can request your response be altered or withdrawn at any time by contacting Royal Tunbridge Wells Together directly.

Business name *
Your answer
Untitled title
Parking - is always contentious and is vitally important in any town centre. Please tell us if you agree that any of the below would assist your business (prioritise 1 – 6)
Reduced rates for car park season ticket holders
Reduced parking costs on certain days of the week for your customers
Opportunities for cheaper parking for seasonal events
Limited free parking spaces in specified car parks
Improved signage and wayfinding
Improved security in all town car parks
1
2
3
4
5
6
Is there anything we’ve missed that is important to you?
Your answer
Marketing & Promotion - Promoting the town centre as a destination and building visitor numbers came out very clearly as important to you. Tell us exactly what you want to see (prioritise 1 - 6)
Creating a strong and defining brand for Royal Tunbridge Wells promotion
Increased spend on promoting Royal Tunbridge Wells to visitors from out of county: posters, radio campaigns, social media
Printed materials circulated in the town centre for local consumers and businesses e.g. town map, seasonal ‘What’s On’ guides
Making Royal Tunbridge Wells visible at UK & Europeon tourism fairs and events
Frequent mystery shopping exercises to ensure a great visitor experience throughout our town centre
Regular, published town centre footfall counts
1
2
3
4
5
6
Is there anything we’ve missed that is important to you?
Your answer
Events - Those of you that filled out the first survey told us that events were important for staff and for the success of your business. In order for us to understand more and be able to plan:
Are there particular genres and themes of events that you would like to see in Royal Tunbridge Wells? Prioritise from 1 - 5
Cultural
Family themed
Food
Seasonal events
Networking for business
1
2
3
4
5
Do large public events impact on your business - if yes in what way?
4.Would you welcome regular markets and street trading?
Is there anything we’ve missed that is important to you?
Your answer
A Great Place to Work- Making the town a great place to work makes it easier to recruit and retain staff, what can we do to make a difference. (prioritise 1 – 5)
Having a vibrant after work economy e.g. later shopping hours, early evening events,
Providing your staff with discount and loyalty schemes
Relevant training and apprenticeship schemes
Representation at jobs fairs and recruitment days
Free daytime entertainment and activities – busking, licensed street trading
1
2
3
4
5
Royal Tunbridge Wells is a Spa Town – should more be done to highlight our local history and heritage?
Royal Tunbridge Wells Together sends a monthly newsletter out to businesses in the town centre area by email – should a hard copy be distributed too?
Accessibility and disability are subjects that are covered by legislation but should a BID in Royal Tunbridge Wells do more to ensure that we go the extra mile with regular access audits and work with local and national charities and support groups?
Environment & Sustainability - The environment and sustainability are subjects that many people are passionate about – can you please prioritise the below from 1 – 3 for us?
Royal Tunbridge Wells become a town that aims to be free of single use plastic
A greater proportion of waste from businesses be recycled?
Electric car charging points be more readily available in the town centre area
1
2
3
Is there anything else at all that you want to talk to us about?
Your answer
Security - We know that crime impacts on all businesses. Royal Tunbridge Wells is a safe town but is there anything that could be done to improve your feeling of safety and security. Would any of the below be positive for your business?
For all businesses, would you like to see? (Tick as appropriate)
Is yours a retail business? (If no, go to next section)
Is yes, if theft an issue for you?
Do you subscribe to the local Safetown Partnership?
If no, why not?
Your answer
If the BID delivered the priorities you have suggested you would like above, would you support by voting in favour of a BID for Royal Tunbridge wells?
Business details
Address / postcode *
Your answer
Email address *
Your answer
Telephone number
Your answer
Twitter
Your answer
Do you give consent to receive communications related to Royal Tunbridge Wells Together
Position in business *
First name *
Your answer
Surname *
Your answer
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