Drinkwell Marketing Associate Job Application
About Drinkwell:
Drinkwell (www.drinkwellsystems.com) is an award-winning social enterprise providing safe drinking water solutions by blending patented water filtration technology with a franchise business model. Our systems-based approach involves three steps: (1) we select organizations who have the social capital and business acumen to provide safe drinking water in their communities; (2) we then build low-cost, high-efficiency water filtration systems that we operate in partnership with utilities, entrepreneurs, and NGOs as small businesses; (3) we service the systems by providing critical support around access to finance, payments, and quality assurance to ensure long-term success.

Drinkwell’s technology has been developed with backing from the US State Department & India Department of Science and Technology, been implemented in the field with funding from organizations such as the US Agency for International Development and DFID, is backed by the leading social impact funds such as TPG Rise Fund, and has been covered by the BBC, Forbes, CNN, and many others. Learn more about Drinkwell's work in Dhaka here: http://bit.ly/drinkwellvids

Role Description:
The Dhaka-based Marketing Associate will lead the expanding user acquisition and engagement efforts, with a particular focus on the Dhaka WASA account. Reporting to the Country Director, the Marketing Associate will define, communicate and execute a cohesive demand generation strategy and develop the marketing operations and analytics infrastructure to support that effort.

Focused on growing end users, this associate will build marketing funnels and campaigns primarily for the Dhaka WASA account management team but also for the Bangladesh DPHE and Unilever Transform accounts as well which are focused on Chittagong and Rural Bangladesh. This would be the first dedicated marketing resource for Drinkwell and offers an opportunity for rapid growth as the company looks to dramatically scale through secured orders over the next 9 months.

Responsibilities:
Specific responsibilities include (but are not limited to):
(1) Execute a strategy to build, grow, track, and improve the Demand Generation effort with the goal of growing our end user base by engaging marketing agencies and online outsourcing platforms such as Upwork for ideating, devising and executing marketing collateral
(2) Coordinate with stakeholders such as Dhaka WASA, partner NGOs, and donors to organize demand generation activities and account-based marketing strategies.

Primary duties include:
(1) Reporting weekly on end user growth, campaign efficacy, and what to try next.
(2) Ownership in marketing program management, including cross-team development of strategies for new prospect acquisition, continued prospect engagement, and channel partnerships.
(3) Role involves frequent travel across Dhaka WASA ATM Booth sites to oversee marketing campaign performance. Current footprint can be found here: http://drinkwellsystems.com/utilities/. Target is to have 300 Water ATM Booths online by June 2019.

Qualifications:
(1) 1-3 years of experience executing awareness campaigns to support demand generation and drive leads to sales, ideally around end user demand generation preferably with low income community settings. Experience working with water awareness /urban WASH campaigns preferred.
(2) Excellent interpersonal and communication skills. Ability to collaborate; effectively working across multiple levels, roles, and functions in the organization.
(3) Proficient with MS Office as well as online collaboration tools such as Google Drive/Google Suite (e.g., Google Sheets, Google Docs).

Drinkwell Company Overview
Drinkwell Dhaka WASA Overview
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