U Go Girl: K-pop Girl Groups Survey

Introduction: K-pop girl groups continue to enjoy global success. This study seeks to understand the appeal of such groups to audiences outside of South Korea. This 6-month study will use a survey of open-ended and multiple-choice questions to understand why fans outside of South Korea like K-pop girl groups.

If you have any questions about his research please contact Dr. Crystal S. Anderson, Research Scholar of Cultural Studies, Longwood University (andersoncs2@longwood.edu).

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