Shop ethical survey
Help us rethink our website design with this 5-10 minute survey, and go in the draw to win 6 months' free subscriber access.
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What motivates you to look up information on whether a company is ethical?
How did you decide if a company or product is ethical before you found the Shop ethical site or app?
What kinds of ethical issues (e.g., environment, human rights, animal welfare) matter most to you when shopping?
How would you like to ideally use a resource like "Shop ethical" in your shopping journey?
Is it easy or difficult to find relevant information on the site or app?
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Is there anything that would make finding the right information easier for you?
Is it useful to see some categories, companies and issues in the homepage content (not just in the navigation)?

How do you tend to search for information on the site or app?

When you look at a category, how useful do you find the issues listed above the list of companies to help you make an ethical choice?
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When you look at a company’s profile,  which information do you find most useful?
Is there any information you feel is missing about companies that would make your decision easier?
How trustworthy does the information feel? Why?
What would make it easier for you to act on this information? 
What did you find most useful or valuable about the site/app?
What was frustrating or confusing, if anything?
If you could change one thing about the site, what would it be?
Would you recommend this site to a friend who wants to shop more ethically? Why or why not?
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