Potential Users Survey for Millennial Women

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Disclosure: This survey will be shared with potential investors.

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What is your gender?

Woman

Man

Non-binary

Other:

Clear selection

What is your age?

20s

30s

40s

Clear selection

What decade were you born?

1980s

1990s

Clear selection

What is your individual income bracket?

Under $20,000

$20,000-$39,000

$40,000-$69,000

$70,000-$99,000

$100,000-$149,000

$150,000+

Clear selection

How much do you typically spend on clothing in a year?

How much do you typically spend on beauty products in a year?

Do you prefer online shopping or in-person?

In-person

Online

Clear selection

Explain your answer to the last question.

Are you more likely to return a clothing or beauty product if you purchased it online?

Yes

Clear selection

How often do you return your clothing and beauty purchases?

Often

Somewhat often

Sometimes

Rarely

Never

Clear selection

What usually leads you to return clothing products?

Sizing issues

Poor quality

Product is different than on website (online only)

Didn’t suit me (ex: didn’t like the color on, garment wasn’t flattering)

Are you interested in body type and/or color analysis?

Yes

I don’t know what that is

Clear selection

Are you likely to reconsider a product because you wonder if there are similar products at lower prices?

Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

Clear selection

Do you enjoying browsing?

Yes

Sometimes

Clear selection

Do you trust retailers to find you the best products?

Yes

Clear selection

Have you ever considered buying a product that your favorite influencer sponsored?

Yes

Clear selection

Do you follow people on Instagram that post branded content?

Yes

Clear selection

What stops you from wearing something in your closet?

Are you more likely to chose a product if it is more sustainable?

Yes

Clear selection

Do you care about the ingredients in beauty products?

Yes

Somewhat

Clear selection

What are the most frequent quality issues you come across in clothing items? Please list any other issues you come across.

Pilling

See through material

Doesn’t last long

Color loss

Other:

Do you research clothing and beauty products before buying them?

Yes

Clear selection

If yes, how do you research products?

If no, why not?

I don’t feel the need

I have trouble finding the information I want

Finding the information I want takes too long

Clear selection

Are you currently a part of any loyalty program? (For example, a Sephora card, but it doesn’t have to be fashion or beauty related.)

Yes

Clear selection

Would you download a free app if it meant personalized product information and rewards?

Yes

Clear selection

If you had a shopping app with any feature, what would it be?

What is your least favorite part about shopping for clothes? (In person and/or online)

Would you be deterred by a survey that asks too many questions?

Yes

Depends

Clear selection

Is there anything you wish I had asked?

Is there anyone (or any business) this survey made you think of? If so name them here.

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