Brief on the development of a communication strategy for the promotion of the drug in the mobile application "Doctor’s Manual"
The information is completely confidential.
General information about the drug
Name of the drug (Trade, INN):
Your answer
Short description. (Generic / non-generic, nosology / applications)
Your answer
The drug group:
Key advantages of the drug in comparison with analogues:
Target audience: specialization of doctors, geolocation (RF, CIS)
Your answer
Main emphasis in promotion (for each target audience)
Your answer
The main competitors of the brand
Your answer
Your differentiation from competitors (main accents)
Your answer
Carrying out on-line activities
Online activities that interest your company
On-line conference
Educational webinars
Publishing of publications in web-resources
Conducting and placing research in web resources
Presence of translated articles in web-resources
Carrying out surveys for doctors
Placement of branded scales, indices and calculators to calculate the dosage of the drug
Creation of expert councils - opinion leaders
Clinical recommendations for treatment on web-resources
Own database of doctors. Number of registered doctors. CRM. Availability of e-mail contacts
Your answer
Did you use the services of digital agencies? If so, which ones?
Your answer
What projects of on-line promotion of the drug were successful? Which are ineffective? Why?
Your answer
Your contact information
First name *
Your answer
Phone *
Your answer
E-mail *
Your answer
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service