IBRHA Industry Insight Survey - 2021
Dear Black Business Community Member,

When disruption strikes, Black-Owned businesses feel the impact faster and harder than any other business group-and the effects last long after. Now more than ever, it is essential for government, business, and civic leaders to understand your strengths, challenges, opportunities, and threats. IBRHA wants to know how your business is adjusting to the new normal; We want to gather how your business will pivot, reinvent, or expand to meet the demands and challenges of a new reality.

Please take our IBRHA industry survey so our organization can adequately address your needs. It takes between 10 to 15 minutes to complete. Your responses are entirely confidential, and no information will be disclosed or revealed in any way except for research and advocacy purposes.  

Your participation is greatly appreciated!

IBRHA.org
Email *
Business Name *
Business Address *
What United States region is your business located? *
What industry sector is your business? *
What percentage of your business is black-owned? *
Primary ownership gender *
Primary ownership age range *
Highest level of education completed? *
How long have you been in business? *
How many locations do you own or operate? *
How many paid employees do you have?
Clear selection
Motivation for starting your business? *
Gross Annual Sales *
Customer traffic (including online) vs same time last year... *
Weekly sales vs same time last year... *
Operation costs vs the same time last year... *
Do the majority of your paid employees work full-time (40+) or part-time? *
Number of paid employees vs same time last year... *
Employee hours vs same time last year... *
Gross sales expected in the next 6 - 12 months to... *
Employee hiring expected in the next 6-12 months to... *
Capital expenditures made in the last 6-12 months? *
What capital expenditures do you plan to make in the next 6-12 months? *
How confident do you feel about today's business climate? *
What do you expect your general business condition to be in the next 6-12 months? *
Regarding opening or closing establishment, have you or do you plan to... *
Required
What challenges do you face as a business owner? (Check all that apply) *
Required
What challenges do you face as a business operation? (Check all that apply) *
Required
What is your business financing method?
Clear selection
Do they have a dedicated marketing team? *
Where do you see the biggest opportunity to build brand awareness? (Check all that apply)
Where do you see the biggest opportunity to gain new customers? (Check all that apply)
Where do you plan to direct your marketing budget in the next year? *
Increase
Decrease
Stay the same
Social Media
Email Marketing
Print Marketing
Event Marketing
Online Marketing
Radio/Newspaper
What are your challenges when it comes to marketing? (Check all that apply) *
Required
What are your marketing goals for the next year? (Check all that apply)
What marketing channels does your business use? (Check all that apply) *
Required
What marketing channels does your business use for customer service? (Check all that apply) *
Required
What marketing channels do you find most difficult to use? (Check all that apply) *
Required
Name marketing tactics that you tried that didn’t work for work for you?
What marketing investment do you plan to make in the next year? (Check all that apply) *
Required
What marketing divestment(s) do you plan to make in the next year? (Check all that apply) *
Required
If you join a business association, what services, resources, and/or support would you want the association to give you? *
Would you be willing to pay to be apart of a association that would give you that service or support that you are seeking? *
What would be an average annual amount you would be willing to pay to be apart of a business association? *
Submit
Clear form
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. - Terms of Service - Privacy Policy