BRAND IDENTITY QUESTIONNAIRE
Please help us get to know you and your vision by completing this questionnaire. This will help us get to know you and details of your vision for the brand.
Name *
Last Name *
Business Name *
Phone *
E-mail *
Mailing Address
Can you give us a short summary of your business?
What is the meaning or story behind your business name? *
What is your business purpose
Try to sum up the goals + mission of your business
Describe your brand in one sentence
Do you have a tagline?
if so, please provide it below
If you had to choose adjectives to describe your brand, what would they be?
Who is your dream client?
Age, gender, values, beliefs etc. Get specific!
Give your dream client a persona
For example, What is their name? What kind of house they live in? How is it decorated? Where do they shop? What do they wear? What brings them joy? What kind of music they listen to?
Give a few examples of other businesses in your field. What are their strengths & weaknesses?
What sets you apart from your competitors?
Do you have any color preferences for your branding? Are there any colors you want to stay away from?
Name two or three brands you love, and describe why
Give at least 3 urls of logos or typography that you believe are in line with yours and matches your mood
You can share your pinterest board link here too
Any elements in particular you like & want them included?
Do you have any imagery ideas for your branding?
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