BRAND IDENTITY QUESTIONNAIRE
Please help us get to know you and your vision by completing this questionnaire. This will help us get to know you and details of your vision for the brand.
Name *
Your answer
Last Name *
Your answer
Business Name *
Your answer
Phone *
Your answer
E-mail *
Your answer
Mailing Address
Your answer
Can you give us a short summary of your business?
Your answer
What is the meaning or story behind your business name? *
Your answer
What is your business purpose
Try to sum up the goals + mission of your business
Your answer
Describe your brand in one sentence
Your answer
Do you have a tagline?
if so, please provide it below
Your answer
If you had to choose adjectives to describe your brand, what would they be?
Your answer
Who is your dream client?
Age, gender, values, beliefs etc. Get specific!
Your answer
Give your dream client a persona
For example, What is their name? What kind of house they live in? How is it decorated? Where do they shop? What do they wear? What brings them joy? What kind of music they listen to?
Your answer
Give a few examples of other businesses in your field. What are their strengths & weaknesses?
Your answer
What sets you apart from your competitors?
Your answer
Do you have any color preferences for your branding? Are there any colors you want to stay away from?
Your answer
Name two or three brands you love, and describe why
Your answer
Give at least 3 urls of logos or typography that you believe are in line with yours and matches your mood
You can share your pinterest board link here too
Your answer
Any elements in particular you like & want them included?
Your answer
Do you have any imagery ideas for your branding?
Your answer
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