Connect With Your Archetype!
The enduring personality of your brand will be based on the values you choose.

Bringing Life to Your Archetype
This meaningful exercise should stimulate enchanted thoughts. Choosing phrases that you aspire to--statements that best describe your business brand--will bring life to your archetype. The charm and personality that is revealed will help develop the company name, language, and brand identity design.
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What market are you in?
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