What's Your Superpower?
You already have a personal brand but do you know how to convert it into your superpower?

Crayola's business strategy is to provide tools to help their audience construct their worlds and this dovetails nicely as the Creator Superpower Archetype. Adobe, Apple, and Lego provide the same model for their audience.

Harley Davidson promises revolution to their audience, Disney promises experience transformation, and brands like Nike promise to improve and impact the world for the better through brave and courageous acts. These revolutions, promises, and impacts underscore their brand's superhero powers. I wonder what your's will be?

As you move thru this exercise, choose phrases that you aspire to and statements that best describe your business brand. Your natural charm and personality will reveal themselves as your brand's superpower. These elements will help you develop the company name, language, and brand identity design with confidence and attract the right audience.

I can't wait to see how your personal brand transforms into a concrete superpower. ❤️

See you on the other side!

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