DRM Survey

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DRM Survey

Dan Rayburn is conducting an anonymous survey of CE manufacturers, Mobile Operators, Content Companies and MSOs on their use of DRM technologies and platforms. One respondent will be randomly chosen and will win an Apple TV.

If you don't want to put in your email for the drawing, simply type in a fake email.

1. When it comes to implementing a DRM solution, what are the two most important needs you need for your video business?

Extending protection to both VOD and live streaming

Device compatibility and reach

Support for HLS and MPEG-DASH

24/7 vendor technical support

Flexible business models/logic built into the DRM solution (examples: subscription services, advertising, rentals and single purchases)

Access to source code to allow for customization

2. What are the two biggest motivating factors for you when choosing a DRM technology/platform?

The cost of licensing the DRM technology

Cost associated with supporting services such as cloud infrastructure, storage, data transfer and security

Native audio and video codec support

Third-party integrations and interoperability

Compliance with studios and content owners’ DRM requirements

3. Do you feel that DRM features and functionality can sufficiently replace conditional access based solutions?

Yes

Clear selection

3.5 If you answered no, what factors are most important when integrating a DRM into a CAS type offering for OTT?

Key-Rotation support and scalability

Regional restriction support

User policies and device management capabilities

Management and ownership of the Certificate Authority

4. When it comes to OTT video, which DRM provider would you rank best based on total cost of ownership considerations?

PlayReady

Widevine

FairPlay

Clear selection

5. When it comes to OTT video, which DRM provider would you rank best, based on overall performance considerations?

PlayReady

Widevine

FairPlay

Clear selection

6. Do you believe that a single DRM solution can address how premium content is consumed by all video clients/applications?

Yes

Clear selection

7. What are the two metrics that matter to you most in measuring the success of your DRM implementation?

Cost

Supportability

Security

Ease of implementation

Studio acceptance

Reach

8. What is your preferred business model when purchasing a DRM solution?

Monthly, quarterly or bi-annual Royalties based on device shipments

Monthly, quarterly or bi-annual Royalties based on client usage

Annual fee paid upfront

Other:

Clear selection

9. What are your top three challenges you’ve faced with any DRM solution?

Platform-independent support

User experience (requiring the installation of additional plugins or apps to play video)

Developing and maintaining more complex video workflows

Costs (direct and indirect)

Lack of support for both Live and VOD content

Lack of platform/device reach

Ambiguity of studio requirements for a DRM Solution

Other:

10. Based on the current DRM solution(s) you’re using, what two features do you feel are missing or what features would you like to see added to the solution?

Support for a broader range of browsers, platforms and devices

Out-of-the box features like offline viewing, TVE, output control etc.

Simplify the process of implementing a multi-DRM workflow

Seamless end-user experience

Supports all the major adaptive HTTP streaming technologies – HLS, DASH, Smooth Streaming etc.

Flexible pricing options

Supports a range of business models – subscriptions, advertising, rentals, single purchases etc.

11. Some DRM providers may collect and use your customer/service data as part of their DRM service. On a scale one 1-5, what is the level of your concern (5 being most concerned).

Less concerned

More concerned

Clear selection

12. How does GDPR and similar privacy related regulations affect your decision to use DRM solutions?

They are very impactful

They are moderately impactful

Less impactful

Not impactful

Irrelevant

Clear selection

13. Do you have a preference for either DRM software or hardware solutions?

Hardware

Software

Hybrid

Clear selection

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