2020 Taco & Tequila Festival Vendor Registration
Taco and Tequila Festival
Saturday, May 2, 2020
VIP wave from 1-4 pm and general admission from 5-8 pm
Fifth Third Ballpark (4500 W River Dr NE, Comstock Park, MI 49321)
Taco and Tequila Festival is coming to Grand Rapids for the ultimate Cinco de Mayo pre-party on Saturday, May 2! Enjoy delicious tacos from local food vendors along with tequila sampling, exotic mixed drinks, and festive entertainment including music, yard games, kids play area and taco judging contest.
The event has been held in Kalamazoo, MI the past two years and has sold out each year with 2,500 attendees. With an increased capacity at Fifth Third Ballpark, we’re looking to reach 3,000 attendees, but spread the crowd across two admission waves, one from 1-4 pm and the second from 5-8 pm with an hour break in between. We invite you to be part of the fun and join us as a taco vendor at the Taco & Tequila Festival! We're looking to create a fun event in Grand Rapids and help market/promote our great local restaurants and food vendors.
3 taco tokens and 5 drink tokens good for tequila samples, mixed drinks, or beer
Admission from 5-8 pm
5 taco tokens and 10 drink tokens good for tequila samples, mixed drinks, or beer
Premium tequila samples
Souvenir cup and logoed item
Admission from 1-4 pm
Additional tokens will be sold at the festival.
How to participate:
-Register as a taco vendor at:
-Payment of $50 to reserve your booth space
-Serve 1-2 styles of tacos at the event and provide all necessary serving equipment
-Have staff present at booth to prepare and serve tacos
-Be sure to have the proper health department licensing from Kent County
-Attendees will give vendors 1 token for 1 taco at the event (hold on to these tokens!)
Event will provide:
-10x20 foot booth space under the concourse (or space designated for food truck set up)
-Two (2) 8 ft. tables
-Payout of $1.25 per token for every token that vendor collects; to be paid after event
-Last year’s vendors saw a payout of anywhere between $550 - $850 depending on how quickly they served. The event will be an hour longer this year, so higher payouts are expected!
-Listing on website and in event day brochure
-People’s Choice and Judges Choice contest with prizes for top 3 winning vendors
-Marketing and promotion of event through social media, digital ads, TV, print, and grassroots
For questions, please contact Dana Wagner at 269-492-7413 or
How many staff will you have attending the event?
We'd love to have your help in spreading the word about the event. Would you be able to have a poster and/or flyers promoting the event on display in your business if we sent them to you?
If yes, is there someone in particular we should send marketing materials to? (posters, flyers, posts for social media, etc.) Please leave name and email below:
Please describe the name or kind of taco you'd like to have at the event:
Looking for creative takes on the basic taco, so the more unique the better!
Will you be operating out of a food truck?
If yes, can you give the dimensions of your food truck?
Do you need power?
If yes, what items do you need power for? How many outlets?
Health Department Licensing: Restaurants cooking on site or preparing tacos with pre-cooked meat and toppings must apply for a temporary license from the Kent County Health Department. Food trucks only need to submit an intent to operate form. For questions and application, please contact the Kent County Health Department (Jeff Constantine) at 616-204-2378.
I am a restaurant cooking/preparing on site, so I will need a temporary license
I am a food truck and will be operating under my food truck license
Booth Fee Payment: $50
This can be mailed via check to:
Kalamazoo Growlers Baseball
251 Mills St.
Kalamazoo, MI 49048
Or to pay by credit card please call Dana at 269-492-7413
We will be sending out vendor set up details closer to the event, but any questions/comments in the meantime?
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