SOAL EXAM DIGITAL MARKETING STUDENT PART 1
Email *

Which Of The Following Will Be Achieved By Including An Offer In A Search Engine Marketing (SEM) Ad?

 *
2 points

A Lot Of Factors Can Affect How Well A Website Will Rank On Search Engines. What Role Does Metadata Have In This Process?

 *
2 points
How Can Businesses Benefit From Using Analytics On Their Website?
 *
2 points
When Considering Whether To Have A Web Presence For Your Business, Which Of The Following Is Not A Major Factor?
 *
2 points

When Ranking Websites On Search Engine Results Pages, Which Element Of A Website Do Search Engines Value The Most?

 *
2 points

When Optimising A Website For Search, What Impact Do Meta And Title Tags Have On The Search Engine?

 *
2 points

Mobile Apps Are A Great Tool To Engage With Customers On The Go. What Is One Of The Major Benefits Of A Mobile App Over A Website?

 *
2 points

Which Of The Following Is A Benefit Of Search Engine Marketing (SEM)?

 *
2 points

What Is The Most Important Thing To Consider When Optimising A Search Engine Marketing Campaign?

 *
2 points
Web Analytics Can Tell You Many Things About Your Online Performance, But What Can Analytics Tools Not Tell You?
 *
2 points
You Notice That When People See Images Of Your Products Online, You Have An Increase In Conversions Or Sales. Which Customer Touchpoint Could You Use To Take Advantage Of This Insight?
 *
2 points
Imagine A Customer Has Downloaded An App Made By Their Local Hardware Store. How Could That Business Connect With Their Audience Through The App?
 *
2 points
When Designing Content As Part Of Your Content Marketing Strategy, What Does The ‘Think’ Stage Represent In The ‘See, Think, Do, Care’ Framework?
 *
2 points
What’s The Biggest Challenge For Most Businesses When Going Online? *
2 points
Which Are The First Steps You Should Consider When Constructing An Online Business Strategy?
 *
2 points

Gaining Backlinks To Your Website Is A Great Way To Improve The SEO Performance. What Best Practice Will Encourage People To Link Back To Your Site?

 *
2 points

Using Social Media For Business Purposes Can Be Very Different To Running Personal Profiles. If You’re Looking To Attract People To Your Social Network, What Tone Of Voice Should You Consider?

 *
2 points

We Use Them Every Day, But What Is The Overall Purpose Of A Search Engine?

 *
2 points

What Are Three Key Considerations When Evaluating Keywords For Search Engine Optimisation?

 *
2 points

Which Search Query Would Trigger An Ad Based On This Keyword: [London Portrait Photographer]?

 *
2 points

Fill In The Blank: When Search Engines Use Factors Like Geolocation, IP Address And Location Based Search Terms To Produce Geographically Tailored Results, This Is Called _____________.

 *
2 points

When Advertising Using Search Engine Marketing (SEM), You Only Pay…

 *
2 points

When Looking To Increase The Presence Of A Website, Putting Together Your Search Engine Optimisation Plan Will Help You Plan Your Steps. Which Activity Would Be First On The List?

 *
2 points
When Looking To Advertise A New Business Online, What Is One Of The Major Benefits Of Display Ads?
 *
2 points

What’s The First Step In The Search Engine Optimisation Process For Your Website?

 *
2 points

What Can You Achieve If You Divide Your Search Engine Marketing Account Into Relevant Campaigns And Ad Groups?

 *
2 points

Fill The Blank: When Managing SEM Campaigns, The Best Way To Optimise Your Quality Score Is To Improve The _________ Of Your Keywords, Adverts, And Landing Pages.

 *
2 points
Websites Are Hosted On A Server And Each Of These Servers Has Its Own Unique IP Address. What Does The ‘IP’ Stand For?
 *
2 points
When Planning Your Website, What Is One Of The Key Things You Should Consider?
 *
2 points

There Are Many Ways You Can Improve The Performance Of A Website From An SEO Perspective. When It Comes To Link Building Which Of The Following Statements Is Accurate?

 *
2 points

Fill The Blank: When It Comes To Promoting A Business Locally, Search Engines Can _______________ Your Business In The Search Results Page If The User Is Near Your Location.

 *
2 points

When Looking To Create Video Content For Your Marketing Strategy, What Three Best Practices Should You Look To Include?

 *
2 points

Fill The Blank: When Optimising SEM Campaigns, Negative Keywords _________ Your Ads From Appearing When People Search For Things That Aren’t Relevant To Your Business.

 *
2 points

Google Search Console “Crawl” Reports Let You Monitor…?

 *
2 points
Website Hosting Servers Have Their Own Unique IP Address, What Does This Address Consist Of?
 *
2 points
What Is The Term We Use To Describe How Search Engines Categorise Each Piece Of Content?
 *
2 points

When Using A Search Engine, What Is The Name Of A Word Or Phrase Somebody Types To Find Something Online?

 *
2 points

Fill The Blank: ‘Search Engines _________ The Internet To Discover Content.’

 *
2 points

If You Want To Track A Completed Order In Your Website, What Would Be A Proper Place To Add The Conversion Tracking Code?

 *
2 points

Search Engines See The Content On A Website As Written Code, How Can You Help Search Engines Identify The Images On Your Website?

 *
2 points

When Trying To Promote Your Business Locally, What Three Key Bits Of Information Should Be Present In Your Directory Listing?

 *
2 points

. When Advertising On Search Engines, If You Bid The Same As Your Competitor, Having A Higher Quality Score Will Mean You Appear Where In Comparison?

 *
2 points
When Defining A Strategy For Your Business, How Can Competitor Analysis Help You Establish A USP (Or Unique Selling Point)?
 *
2 points

When It Comes To Knowing Which Social Media Platforms To Focus Your Efforts On, How Can You Work Out Which One Will Work Best For You?

 *
2 points

When Fine-Tuning Paid Search Ads, You Change A Broad-Match Keyword To A Phrase-Match Keyword Using Which Symbol?

 *
2 points
Where Does The Domain Name Of A Website Primarily Sit?
 *
2 points

When Looking To Optimise The Performance Of A Website To Improve Its Search Engine Ranking, Using ‘Long Tail Keyword Terms’ In Your SEO Plan Often Allows You To…

 *
2 points

When Running A Search Engine Marketing Campaign, What Goal Do You Expect To Achieve By Having Conversion Tracking On Your Site?

 *
2 points

To Improve Your Website’s SEO Performance, When Should You Consider Updating Your SEO Plan?

 *
2 points
When You’re Building A Business Website, What Purpose Does A Server Have?
 *
2 points
A copy of your responses will be emailed to .
Submit
Clear form
This content is neither created nor endorsed by Google. - Terms of Service - Privacy Policy

Does this form look suspicious? Report

Google Forms