To what extent do Augmented Reality technologies impact consumer decision-making when making an online purchase.
You are being invited to participate in a research study regarding the use of augmented reality (AR) in marketing, aiming to uncover the effects that AR can have on consumer decision-making and consumer behaviour. This study is being conducted by William Holmes of Newcastle University.
Your participation is voluntary and you are free to withdraw at any time. This questionnaire is anonymous, and any relevant data stored or analysed shall be done so securely.

If you have any further questions, advice, or would like to receive a copy of the finalised study, please contact W.holmes2@newcastle.ac.uk

By clicking next you are consenting to participate in this study.
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