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Logo Design Questionnaire
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YOUR BUSINESS
Let's find out more about what you do.
What is the name of your business?
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Your answer
Can you describe your business in one sentence?
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Your answer
What are the aims and goals of your business?
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Your answer
Who is your audience?
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Your answer
Who are your competitors?
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Your answer
What makes your business stand out from the competition?
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Your answer
YOUR BRAND
Let's find out more about your brand identity.
Which of these words better fit your brand?
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Approachable
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2
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4
5
Authoritative
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Professional
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2
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5
Casual
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Sporty
1
2
3
4
5
Elegant
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Conservative
1
2
3
4
5
Extravagant
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Simple
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2
3
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5
Intricate
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Masculine
1
2
3
4
5
Feminine
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Grey
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2
3
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5
Colourful
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Fun
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2
3
4
5
Serious
YOUR LOGO
Let's find out what kind of logo you're looking for.
What do you want your new logo to achieve?
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Your answer
Do you have a strapline or slogan that goes along with your logo?
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Your answer
Do you have any examples of competitors' logos you like? What do you like about these logos?
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Your answer
Do you have any examples of competitors' logos you dislike? What do you dislike about these logos?
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Your answer
Are there any elements you would like included in your logo design?
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Your answer
Do you want to use specific colours or a particular range of colours?
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Your answer
Are there any colours that you do not want to use?
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Your answer
Do you have a particular font you like or dislike?
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Your answer
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