ENTI201 Group: Perfume Shopping Experience

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We’re in the process of creating a service that improves the perfume shopping experience. Please answer the following questions to give us some insight on how people feel about shopping for perfume and what needs are not being met.

What is your age?

Under 18

18-24

25-34

35-44

45+

Clear selection

How do you identify?

Female

Male

Non-binary/Other

Prefer not to say

Clear selection

How much do you usually spend on a perfume?

Under $30

$30-$50

$50-$100

$100 and above

Clear selection

What do you find challenging when buying perfumes? (Select all that apply). Please specify any other challenges you may have in the “other” section. *

Too many options

Difficult to choose a scent

High prices

Lack of guidance or assistance

Scents don’t last long enough

Other:

Required

Would you enjoy an experience that allows you to explore and learn about different scent profiles?

Yes, that sounds interesting

Maybe, if it’s quick and simple

No, I prefer to make a quick decision

Clear selection

Which types of scents are you generally drawn to? (Select all that apply)

Vanilla

Fruity

Floral

Woody

Fresh/Aquatic

Spicy

Unsure/No preference

Would you like the option to slightly customize a scent (e.g., adjust intensity or combine scents)?

Yes, I’d be very interested

Maybe, but it’s not a priority

No, I’d prefer ready-made options

Clear selection

Would you prefer a wider selection of scents to choose from or a curated, more focused range?

I'd prefer a wider range

I'd prefer a more focused range

The range on the selection of scents does not matter to me

Clear selection

Would you like guidance or inspiration in creating your perfume?

Yes

It does not matter to me

Clear selection

How important is it for a perfume shop to feel inclusive and welcoming to all genders and preferences?

Very important

Somewhat important

Not important

Clear selection

If you had a magic wand, what would you change so that you can get your desired perfume? *

Is there anything else you would like to share about your experience with perfumes (things you like or don’t like) or what you look for in a fragrance shopping experience?

Is there anything we did not ask you that we should have?

Submit

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