1. We have a clear vision in writing that has been properly communicated and is shared by everyone in the practice.
2. Our core values are clear, and we are hiring, reviewing, rewarding, and firing around them.
3. Our core business focus is clear, and we keep our people, systems, and processes aligned and focused on it.
4. Our long-range practice goal (10 years) is clear, communicated regularly, and shared by all.
5. Our target market (definition of our ideal clients) is clear, and all of our marketing and PR efforts are focused on it.
6. Our 3 niche differentiators are clear, and all of our marketing and PR efforts communicate them.
7. We have a proven process for delivering service to our clients. It has been named and visually illustrated, and all our team members use it.
8. All of the people in our practice are the “right people” (they fit our culture and share our core values).
9. Our organizational Chart that includes, roles/ responsibilities is clear, complete, and constantly updated.
10. Everyone is in the “right seat” (they “get it, want it, and have the capacity to do their part well”).
11. Our leadership team is open and honest and demonstrates a high level of trust.
12. Everyone has 1 to 7 priorities per quarter and is focused on them.
13. Everyone is engaged in regular weekly, quarterly & annual meetings.
14. All meetings are on the same day and at the same time, have the same agenda, start on time, and end on time.
15. All teams clearly identify, discuss, and solve issues for the long term.
16. Our Core Processes are documented, simplified, and followed by all to consistently produce the results we want.
17. We have systems for receiving regular feedback from clients and employees, so we always know their level of satisfaction.
18. A Benchmark performance system for tracking weekly metrics/measurables is in place.
19. Everyone in the practice has at least one number they are accountable for keeping on track each week.
20. We have a budget and are monitoring it regularly (e.g., monthly, or quarterly).
