Community Identifier Projects - Community Survey

Deadline Extended

Alameda County Arts Commission is beginning to work on Community Identifier Projects in three of Alameda County’s unincorporated communities: Castro Valley, San Lorenzo, and Ashland/Cherryland. The Community Identifier Projects involve designing and painting the name of the community along with other design elements on freeway overpasses. The overall goal is to create community gateway markers that help support a positive and welcoming environment for both the community and visitors. Practicing, professional artists will be selected through an open competitive selection process to design and paint the Community Identifiers. It is anticipated that the projects will be complete in the Fall of 2018.

The Community Identifier Project concept was developed through community interest and support. It was designated as an official project of the Alameda County Arts Commission by the Alameda County Board of Supervisors in August 2016. The freeway overpasses identified for the Community Identifier Projects are under the management of the CA State Department of Transportation (Caltrans). Caltrans allows text and limited design elements as part of their Community Identification Program. A proposal must be submitted to and approved by Caltrans. Completion of all projects is contingent on Caltrans approval.

    Proposed Locations

    1. Castro Valley - 580 Highway Overpass at Redwood Road 2. San Lorenzo - 880 Highway Overpass at Hesperian Boulevard 3. Ashland/Cherryland - 238 Highway Overpass at Mission Blvd / E. 14th Street

    Project Management

    The Alameda County Arts Commission staff will manage this project utilizing the same approach used for past public art projects involving extensive community outreach and engagement, an open competitive selection process, and multi-step reviews and approvals. This process was used in recent public art projects in the unincorporated areas including the Cherryland Fire Station, Cherryland Community Center, San Lorenzo Library, Castro Valley Streetscape Improvement Project, and Castro Valley Library.

    Main Project Elements

    Community outreach and involvement are key aspects to help ensure a successful project. Community members will be encouraged to serve on artist selection committees, participate in a community surveys, and provide comments about the designs of the Community Identifier projects. Each Community Identifier project will feature the community name “Castro Valley”, “San Lorenzo”, “Ashland” and “Cherryland” plus other design elements. The designs will be painted on both sides of the overpasses and will be the same on both sides, dependent on location. Main areas with designs will be above 9 feet to help ensure maintenance. It is anticipated that other areas, such as underneath the overpass, will not be painted due to concerns for appropriate surface, future maintenance, visibility, and overall cost. Caltrans approval is required for each site. Practicing, professional artists will be selected through an open competitive selection process, as defined by the County's Public Art Ordinance. The Arts Commission will select artists from its Artist Registry for these projects. The Arts Commission will issue and manage the artists’ contracts as per regular procedure for the County. Expected lifespan of each painted Community Identifier project is 10 years. After 10 years, the County will conduct an evaluation of appropriate next steps which may include painting over and removal of the Community Identifier.

    Main Project Steps

    • Aug 2016 - Authorization to begin project by Board of Supervisors and the Members of the Arts Commission • Sept - Dec 2016 - Arts Commission staff complete project plan and timeline • Sept - Dec 2016 - Call for Artists conducted with open competitive process • Nov 2016 - Jan 2017 - Community survey & submission of interest forms regarding selection committees • Mar - Aug 2017 - Artwork selection process & community engagement with artists and proposal designs • Sept - Oct 2017 - Presentations to community groups in the unincorporated areas • Sept - Oct 2017 - Approvals by: County Public Art Committee, Arts Commission, and Board of Supervisors • Nov 2017 - Artists under contract as per regular procedure for County public art projects • Dec 2017 - Submission of proposal to Caltrans (Caltrans review may take up to 6 months) • Mid 2018 - On-site preparation, coordination, and painting • Fall 2018 - Estimated completion of project

    Locations of Community Identifiers on Front Face of Overpasses

    1. Castro Valley - 580 Highway Overpass at Redwood Road 2. San Lorenzo - 880 Highway Overpass at Hesperian Boulevard 3. Ashland/Cherryland - 238 Highway Overpass at Mission Blvd / E. 14th Street

    Areas allowed for painting of Community Identifier projects are based on Caltrans requirements. Areas indicated below in orange.

    Castro Valley – Image of 580 Freeway Overpass at Redwood Road. Design will be on both sides of the overpass.

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    San Lorenzo – Image of 880 Highway Overpass at Hesperian Boulevard. Design will be on both sides of the overpass.

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    Ashland/Cherryland – Image of 238 Highway Overpass at Mission Blvd / E. 14th Street. Design will be on both sides of the overpass.

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    Community Survey Response Form

    Thank you for sharing your thoughts and ideas about the designs for the Community Identifier Projects. Your responses will be shared with the artists who are making proposals and your comments will help influence the artists' designs. We want you, the community, to be proud of the finished designs. We need your ideas to help ensure this goal! Once the artists create their proposals, there will be another opportunity for community members to submit their comments about the best design for the Community Identifier Projects. We will share those comments with the Artist Selection Committees. The committees will choose one artist for each project. After the artists and their preliminary designs are selected, there will be another opportunity to give feedback about the designs. We want you to get involved in the process early and give us your feedback now! Thanks for taking this survey today. We value your time and ideas! Questions? Contact the Alameda County Arts Commission at (510) 208-9646 or artscommission@acgov.org. Comments to this survey will be collected through April, 2017. (Feel free to answer all or some of the questions.)
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    Future Community Participation Opportunities - Coming in the Spring and Summer of 2017!

    • Attend a roundtable with the artists who are invited to make proposals. Share your thoughts about the special characteristics of your community and how those should be reflected in the designs of the Community Identifier. Community Roundtables are scheduled as follows: Castro Valley: April 25, 2017, 6:00-7:30pm at the Castro Valley Library, 3600 Norbridge Ave. San Lorenzo: May 2, 2017, 6:00-7:30pm at the San Lorenzo Library, 395 Paseo Grande Ashland/Cherryland: April 26, 2017, 6:00-7:30pm at Ashland Place, 16385 E. 14 Street • Give feedback on the different proposals and the selected designs. The artwork proposals will be on view at the following locations: Castro Valley: June 20 – July 26 at the Castro Valley Library, 3600 Norbridge Ave. San Lorenzo: June 20 – July 26 at the San Lorenzo Library, 395 Paseo Grande Ashland/Cherryland: To be announced • Participate in community meetings and presentations about the projects. Community members signed up to be on the Arts Commission email list will receive updates about events.
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