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Chapter 1 The Sample with the Built-In Bias
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Explain the possible problems with the average income of a Yale man. (a)
$25,111 per year (b) What men “said” they earned (c) What were the problems with the representative sample and the answering of the questionnaires?
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Why should a sample be large enough and selected properly?
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Explain the market research example about magazine readership, and then describe a better way to determine magazine readership.
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Explain the question: “How can anyone find out such a thing?”
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Considering representative samples with bias removed, what is the problem with the psychiatrist and his statement that practically everyone is neurotic?
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Give three examples of random samples.
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What is the test of the random sample?
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What is the problem with obtaining random samples?
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What are the problems with stratified samples?
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How can the interviewer affect responses to a survey or questionnaire? (Use the example with the Japanese/Nazi question.)
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