Purpose United® - Start-Up
The Start-Up survey addresses how you lead your organization, manage resources, make plans and analyze markets, and launch operations to meet customer needs and create value.

Remember to rate your process maturity level.

1- Neglected: The organization neglects the performance requirement altogether.

2 – Performed: Operations are characterized by activities that react to problems rather than by processes, and they are largely responsive to immediate needs or problems.

3- Defined: The organization is at the beginning stages of conducting operations by processes with repeatability, evaluation and improvement. Strategy and quantitative goals are being defined.

4- Objectively Measured: Operations are characterized by processes that are repeatable and regularly evaluated for improvement, with learning shared and with coordination among organizational units.

5- Optimum: Operations are characterized by processes that are repeatable and regularly evaluated for change and improvement in collaboration with other affected units. Efficiencies across units are sought and achieved through analysis, innovation, and the sharing of information and knowledge.
2000005 - Organization Name *
Your answer
2000010-Common Purpose. *
Do your senior leaders agree on a common purpose with customers, suppliers, partners, and key stakeholders in order to achieve the intended strategic outcome?
Neglected
Optimum
2000020-Common Goals. *
Do your senior leaders identify & prioritize common goals shared with customers, suppliers, partners, and Key stakeholders on a regular basis?
Neglected
Optimum
2000030-Community of Interest. *
Do your senior leaders identify groups of people who potentially share common interests, professionally or socially in areas important to your organization's mission?
Neglected
Optimum
2000040-Vision & Values. *
Do your senior leaders set your organization’s vision and values in a strategic vision statement?
Neglected
Optimum
2000050-Vision & Values. *
Do your senior leaders deploy your organization’s vision and values through your leadership system, to the workforce, to key suppliers and partners, and to customers and other stakeholders, as appropriate?
Neglected
Optimum
2000120-Integration. *
Do your senior leaders enable partners, collaborators, and suppliers to integrate their approaches with your own to achieve desired outcomes?
Neglected
Optimum
3000010-Sustainable Organization. *
Do your senior leaders create an environment for organizational performance improvement, the accomplishment of your mission and strategic objectives, innovation, performance leadership, and organizational agility, including partners and suppliers to achieve a common effort?
Neglected
Optimum
3000020-Sustainable Organization. *
Do your senior leaders create a workforce culture that delivers a consistently positive customer experience and fosters customer engagement necessary to achieve desired outcomes?
Neglected
Optimum
3000030-Sustainable Organization. *
Do your senior leaders create an environment for organizational and workforce learning sufficient to enable anyone to understand your desired strategic outcomes?
Neglected
Optimum
3000040-Community Support. *
Do your senior leaders actively support and strengthen your important communities ?
Neglected
Optimum
3000050-Community Support. *
Do your senior leaders define your most important communities?
Neglected
Optimum
4000030-Vision & Values. *
Do your senior leaders' actions reflect a commitment to the organization’s value?
Neglected
Optimum
4000060-Focus on Action. *
Do your senior leaders include a focus on creating and balancing value for customers and other stakeholders in their organizational performance expectations?
Neglected
Optimum
4000070-Focus on Action. *
Do your senior leaders create a focus on action to accomplish the organization’s objectives, improve performance, and attain its vision?
Neglected
Optimum
4000080-Focus on Action. *
Do your senior leaders identify what actions are needed to achieve the organization's intended purpose?
Neglected
Optimum
5000020-Communication Strategy. *
Do your senior leaders communicate with and engage the entire workforce?
Neglected
Optimum
5000030-Two-Way Communication. *
Do your senior leaders encourage frank, two-way communication throughout the organization and with partners and suppliers?
Neglected
Optimum
5000040-Communicating Decisions. *
Do your senior leaders communicate key decisions throughout the organization and with partners and suppliers?
Neglected
Optimum
2000070-Strategic Planning. *
Do you conduct strategic planning for your organization?
Neglected
Optimum
2000080-Strategic Planning. *
Do you document your key process steps?
Neglected
Optimum
2000100-Operational Planning. *
Does your planning address strengths, weaknesses, opportunities, and threats in terms of achieving your desired outcomes?
Neglected
Optimum
2000110-Strategic Planning. *
Do you address short & longer term time horizons in your strategic planning?
Neglected
Optimum
2000180-Action Plan Development. *
Do you develop action plans to implement your strategic plan?
Neglected
Optimum
3000090-Strategic Planning Process. *
Do you determine core competencies, strategic challenges, and strategic advantages of important partners, collaborators, and suppliers?
Neglected
Optimum
3000100-Strategy Considerations. *
Do you ensure your strategy addresses long-term organizational sustainability, including needed core competencies, and projections of your future performance and your collaborators' or partners' future performance?
Neglected
Optimum
4000120-Project Selection. *
Do you ensure senior leaders document how they determine what projects and commensurate funding levels to commit to?
Neglected
Optimum
4000200-Resource Allocation. *
Do you manage financial and other risks associated with plans to ensure the financial viability of your organization?
Neglected
Optimum
2000090-Operational Planning. *
Do you collect and analyze relevant data and information pertaining to your operational processes in terms of progress towards achieving desired strategic outcomes?
Neglected
Optimum
2000150-Process Management. *
Do you manage and improve your work processes and systems, including those of your suppliers & partners, to deliver customer value and achieve organizational success and sustainability?
Neglected
Optimum
2000200-Action Plan Development. *
Does your organization define key short- and longer-term action plans and their relationship to your strategic objectives?
Neglected
Optimum
2000210-Action Plan Development. *
Does your organization define key planned changes, if any, in your products, your customers and markets, your suppliers and partners, and how you will operate?
Neglected
Optimum
2000220-Process Improvement. *
Do you review & improve your work processes regularly to achieve better performance, reduce variability, and improve products?
Neglected
Optimum
2000230-Supply Chain Management. *
Do you manage your supply chain on a consistent basis?
Neglected
Optimum
2000250-Supply Chain Management. *
Do you evaluate supplier or partner performance?
Neglected
Optimum
3000140-Integration Capability. *
Do you ensure other partners, collaborators, suppliers are capable of orderly, efficient integration and operation with your organization to achieve the desired strategic outcomes?
Neglected
Optimum
3000150-System Design Concepts. *
Does your organization design and innovate your overall work systems?
Neglected
Optimum
3000160-System Design Concepts. *
Does your organization capitalize on its core competencies to achieve desired results?
Neglected
Optimum
3000170-System Design Concepts. *
Does your organization decide which processes within your overall work systems will be internal to your organization (your key work processes) and which will use external resources?
Neglected
Optimum
4000090-Performance Planning. *
Do you establish performance plans for your employees and senior leaders, including the chief executive, aligned with organization strategic objectives?
Neglected
Optimum
4000100-Strategy Considerations. *
Do you ensure the proper performance incentives are in place to incentive people to achieve desired outcomes?
Neglected
Optimum
4000130-Project Selection. *
Do you ensure senior leaders document how organization aligns projects with the organization's strategic goals or those of partners and collaborators?
Neglected
Optimum
4000140-Project Selection. *
Does your organization define how pledged resources are planned and prioritized appropriately and achieved on time?
Neglected
Optimum
4000160-Sufficient Reources. *
Does your organization define how it's current resource level (funding, equipment/systems, people, facilities, training) is available and sufficient to achieve your intended outcomes on schedule?
Neglected
Optimum
4000180-Resource Allocation. *
Does your organization define how financial and other resources are made available to support the accomplishment of your action plans, while meeting current obligations?
Neglected
Optimum
4000190-Resource Allocation. *
Do you allocate financial & other resources to support the accomplishment of plans?
Neglected
Optimum
5000060-Strategy Considerations. *
Do you ensure early indication and warning of major shifts in technology, markets, products, customer preferences, competition, the economy, and the regulatory environment potentially impacting achievement of your desired strategic outcomes are communicated to your workforce, partners, collaborators, and suppliers?
Neglected
Optimum
5000140-Performance Measures. *
Does your organization define its key performance measures or indicators for tracking the achievement and effectiveness of your action plans?
Neglected
Optimum
5000190-Listening to Current Customers & Partners. *
Do your listening methods vary for different customers, or market segments?
Neglected
Optimum
5000240-Satisfaction & Engagement. *
Do your determination methods differ among customer groups and market segments, as appropriate?
Neglected
Optimum
5000290-Product Offerings. *
Do you identify and innovate product offerings to meet the requirements and exceed the expectations of your customer groups and market segments (identified in your Organizational Profile)?
Neglected
Optimum
5000310-Customer Support. *
Do you and your partners, collaborators, and suppliers enable customers to seek information and customer support?
Neglected
Optimum
5000320-Customer Support. *
Do you enable customers and partners to conduct their business with you and provide feedback on your products and your customer support?
Neglected
Optimum
5000330-Customer Data Use. *
Do you and your partners, collaborators and suppliers use customer, market, and product offering information to improve marketing, build a more customer-focused culture, and identify opportunities for innovation?
Neglected
Optimum
5000350-Customer Segmentation. *
Do you consider customers of competitors and other potential customers and markets in this segmentation?
Neglected
Optimum
5000360-Customer Segmentation. *
Do you determine which customers, customer groups, and market segments to pursue for current and future products?
Neglected
Optimum
5000370-Relationship Management. *
Do you market, build, and manage relationships with customers, partners, collaoborators, and suppliers to achieve the following: acquire customers & build market share?
Neglected
Optimum
5000380-Relationship Management. *
Do you market, build, and manage relationships with customers, partners, collaborators to retain customers, partners, collaborators, and suppliers, and exceed their expectations?
Neglected
Optimum
5000390-Relationship Management. *
Do you market, build, and manage relationships with customers, partners, collaborators to increase their engagement with you?
Neglected
Optimum
5000400-Complaint Management. *
Do you manage customer, partner, or supplier complaints?
Neglected
Optimum
5000410-Complaint Management. *
Do your complaint management process ensure that complaints are resolved promptly and effectively.manage customer, partner, or supplier complaints?
Neglected
Optimum
5000420-Complaint Management. *
Do your complaint management process enable you to recover your customers’, partners' or suppliers' confidence and enhance their satisfaction and engagement?
Neglected
Optimum
5000460-Mission Impact. *
Do your senior leaders measure the mission impact of the decisions they make? And those of partners, collaborators, suppliers, and stakeholders?
Neglected
Optimum
6000010-Ethical Behavior. *
Does your organization define its key measures or indicators for enabling and monitoring ethical behavior in your governance structure, throughout your organization, and in interactions with customers, partners, suppliers, and other stakeholders?
Neglected
Optimum
5000180-Listening to Current Customers & Partners. *
Does your organization listen to customers and partners to obtain actionable information?
Neglected
Optimum
5000210-Listening to Current Customers & Partners. *
Does your organization define how your listening methods vary across the customer life cycles?
Neglected
Optimum
5000220-Listening to Current Customers & Partners. *
Does your organization follow up with customers on the quality of products, customer support, and transactions to receive immediate and actionable feedback?
Neglected
Optimum
5000270-Dissatisfaction. *
Does your organization's measurements capture actionable information for use in meeting your customers’ or partners' requirements and exceeding their expectations in the future?
Neglected
Optimum
5000280-Product Offerings. *
Do you and your partners identify customer and market requirements for product offerings and services?
Neglected
Optimum
5000300-Product Offerings. *
Do you identify and innovate product offerings to enter new markets, to attract new customers, and to provide opportunities for expanding relationships with existing customers, as appropriate?
Neglected
Optimum
5000340-Customer Segmentation. *
Do you and your partners and suppliers use customer, market, and product offering information to identify current and anticipate future customer groups and market segments?
Neglected
Optimum
6000030-Operational Effectiveness. *
Do you compare actual operational results against your desired outcomes?
Neglected
Optimum
6000040-Operational Effectiveness. *
Do you compare actual operational results against other organizations with similar offerings?
Neglected
Optimum
7000030-Emergency Preparedness. *
Do you define your current levels and trends in key measures or indicators of the effectiveness of your work system and workplace preparedness for disasters or emergencies and how well they are achieving intended results?
Neglected
Optimum
7000040-Strategy Implementation Results. *
Do you define your results for key measures or indicators of the accomplishment of your organizational strategy and action plans, including building and strengthening core competencies, and assess how well they are achieving desired objectives?
Neglected
Optimum
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