Decision making process while purchasing Home appliances
Everyone have their own dream House, in which these Home appliances will helps in household functions, such as Entertainment, Cooking, Cleaning and Food Preservation, which adds more happiness to your life. These are all Electronic Products, and mainly we can say LED TV, Audion systems, Refrigerator, Washing Machine, Air Conditioner, Microwave Ovens, Mixer, Grinder, Water Heater, Water Purifiers, Vacuum Cleaners etc..
Approx. annual income
Your Family members (eg: Me, My wife and my Son)
How big your House is?
Do you own a Car/Bike?
Only a Bike
Only a Car
Usually, Where would you like to shop?
Do you compare Online and Offline Prices?
In a year, how much amount do you keep aside from your total income to purchase home appliances?
2% - 4%
5% - 10%
10% - 15%
More than 15%
Recently, which home appliance you have purchased?
The Advertising platform, which influence your decision making process, while purchasing any home appliances
Print ads (News paper, Magazines)
Out door ads (Billboards, Hoardings)
Digital Media platform (Social media, Google ads, E-mail)
Usually with whom you are going to discuss/ ask suggestions while buying any of your home appliance?
That one main factor, which tempt you to select that one particular product
Brand of the product
Any other things, which adds to your decision making
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