Google AdWords - SEM Survey
Only take this quiz if you have run SEM campaign in your digital marketing career.
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Your Esteem Agency
1. Will you create different ad-groups for different match types?
Ex.: Exact Match keyword [travel insurance] will be in the ad-group Travel_Insurance_Exact_Match and "travel insurance" will be in ad-group Travel_Insurance_Phrase_Match
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2. Will you add keyword with exact, phrase, bmm and broad match types in one ad-group? more theme based.
Example: ad-group travel_insurance will have [travel insurance], "travel insurance", +travel +insurance and travel insurance.
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3. What is your bidding strategy if it is Point 1?
4. What is your bidding strategy if it is Point 2?
5. What is "Negative Keyword" Strategy for Point 1?
6. What is "Negative Keyword" Strategy for Point 2?
7. What is the maximum no. of keywords you have used per ad-group?
8. What is the maximum no. of active keywords in your AdWords account?
9. Have you ever used "One Ad-group - One Keyword" in your campaign?
Clear selection
10. Have you ever used "dynamic keyword insertion" (dki) in your campaign?
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