Google AdWords - SEM Survey
Only take this quiz if you have run SEM campaign in your digital marketing career.
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Name
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Email Address
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Mobile No.:
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Your Esteem Agency
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1. Will you create different ad-groups for different match types?
Ex.: Exact Match keyword [travel insurance] will be in the ad-group Travel_Insurance_Exact_Match and "travel insurance" will be in ad-group Travel_Insurance_Phrase_Match
Yes
No
Other:
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2. Will you add keyword with exact, phrase, bmm and broad match types in one ad-group? more theme based.
Example: ad-group travel_insurance will have [travel insurance], "travel insurance", +travel +insurance and travel insurance.
No
Yes
Other:
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3. What is your bidding strategy if it is Point 1?
Must be at least 20 characters.
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4. What is your bidding strategy if it is Point 2?
Must be at least 20 characters.
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5. What is "Negative Keyword" Strategy for Point 1?
Must be at least 20 characters.
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6. What is "Negative Keyword" Strategy for Point 2?
Must be at least 20 characters.
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7. What is the maximum no. of keywords you have used per ad-group?
Must be at least 2 characters.
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8. What is the maximum no. of active keywords in your AdWords account?
Must be at least 2 characters.
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9. Have you ever used "One Ad-group - One Keyword" in your campaign?
No
Yes
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10. Have you ever used "dynamic keyword insertion" (dki) in your campaign?
Yes
No
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