Sponsorship and Contingency - 2016 ARRC

    November 4-6, 2016

    ARRC Logo

    The 2016 American Road Race of Champions, also known as the “ARRC” will be held on November 4-6. The Atlanta Region, SCCA will once again host its premier event at Road Atlanta in Braselton, GA. Those who have attended as a participant, sponsor, or spectator have experienced all the color and excitement that a championship road racing event has to offer. The cost of promoting and staging the event, and providing incentives for attending teams, is enormous. Our advertising has included radio spots, internet, and posters that are distributed locally and in several surrounding states. We will have an Official Race Program containing sponsor’s ads and race information; which will be available race weekend. Our goal is to make this one of the finest events in the southeastern part of the country. To that end, we are offering several sponsorship opportunities to join us and become a part of that effort. If you were a previous sponsor of the ARRC, Thank You, and we hope you will consider supporting it again. If you would like to begin a sponsorship, here’s your opportunity. Below are the areas available for participation, and all enable you to become a part of this extraordinary event. Please take a few minutes to review these possibilities to see what level you or your company might fit into our program.

    Sponsorship Opportunities

    Title Sponsor ($2000) - The entire weekend event carries the sponsor's name. There can only be one "Title Sponsor". Space for banner (provided by sponsor) behind podium for all races. Space for 3 banners (provided by sponsor) at choice of locations around track. Location for booth at track. PA Announcements. Full page ad in Official Race Program. Logo included on appropriate marketing material. Eight race passes. Presenting Sponsor ($1500) - There can only be one "Presenting Sponsor". Space for banner (provided by sponsor) behind podium for all races. Space for 2 banners (provided by sponsor) at choice of locations around track. Location for booth at track. PA Announcements. Full page ad in Official Race Program. Logo included on appropriate marketing material. Six race passes. ARRC Championship Races "Race Name Sponsor" ($750) Feature Race "Race Name Sponsor" ($500) - Race carries sponsor's name. There can only be one "Race Name Sponsor" for all the ARRC races and one for each race on Friday and Sunday. Space for banner (provided by sponsor) behind podium for race sponsored. Space for 1 banner (provided by sponsor) at designated location on track. Location for booth at track. PA Announcements. 1/2 page ad in Official Race Program. Logo included on appropriate marketing material. Four race passes. Event Sponsor ($250) - There can be multiple "Event Sponsors". Location for booth at track. PA Announcements. 1/4 page ad in Official Race Program. Logo included on appropriate marketing material. Two race passes. Contingency Sponsor ($250) - Offers prizes to podium finishers or other positions designated. Contingency will be administered and paid by sponsor. There can be multiple "Contingency Sponsors" and each "Contingency Sponsor" can sponsor multiple classes. Decals on all cars in classes sponsored. Patches on driver's suits. PA Announcements. 1/4 page ad in Official Race Program. Logo included on appropriate marketing material. Two race passes. Saturday After Hours Party Sponsor ($500) - There can be multiple sponsors. Banners at Party Location. Space for 1 banner (provided by sponsor) at designated location on track. Location for booth at track. PA Announcements. 1/2 page ad in Official Race Program. Logo included on appropriate marketing material. Four race passes.
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    Contingency Sponsor ($250)

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