Communication Between Journalists and Public Relations
Hi there,

First of all, thank you very much for taking the time to fill out this survey.

My name is Julie Geens, and I am a Public Relations student at the AP college university in Antwerp. I’m conducting some research on how journalists feel about the use of different digital channels by communication agencies to pitch topics for articles.

Is there, in this digital age, still room for the “traditional” press release? How do journalists feel about the use of social media? And how can a relationship be established between communication agencies and journalists?

I’m asking a couple of questions below to try to figure out the future relationship of journalism and communication agencies, which should only take a few minutes of your time.

All answers are completely anonymous. I really appreciate any help!

I am a ... *
I am ... *
I am from ... (country) *
Your answer
As a journalist, how happy would you be to receive a pitch via the following communication channels?
Press Release (via email) *
Very unhappy
Very happy
Email (without press release) *
Very unhappy
Very happy
Message via Twitter *
Very unhappy
Very happy
Message via LinkedIn *
Very unhappy
Very happy
Message via Facebook Messenger *
Very unhappy
Very happy
Message via WhatsApp *
Very unhappy
Very happy
How do you feel about getting pitched to on Social Media?
Your answer
How do you prefer to be reached by communication agencies that propose possible topics for an article?
Your answer
What makes a story stand out for you?
Your answer
I prefer ... *
What is the best way for PR agencies to build relationships with a journalist?
Your answer
Are you registered in a general database for journalists? *
If you register / would register in such a database, what data would you be happy to give? *
Required
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