Nominations are scored out of 100 points using the following criteria:
Contributions to the advertising industry in Rochester (40 pts): Efforts to increase the stature and raise the standards of the advertising profession. Consider contributions and involvement with the RAF.
Contributions to the community (30 pts): Activity in civic, religious or other groups dedicated to some phase of human or social welfare.
Contributions to his/her company (20 pts): Success achieved in one of the following areas of work: advertising agency, advertiser, media, or advertising services.
Creative ability (10 pts): A consistent, high degree of creative, original thinking in whatever role of advertising the nominee has worked (innovation in account management, business operations, creative development, media, and more are valid).
Please provide detail on each criteria (minimum 100 words per section) using the following questions.