The Work of Architectural Work with Peggy Deamer
Monday, November 18, 2019, 4:30 PM
100 Rapson Hall
1 AIA Learning Unit

PROGRAM DESCRIPTION
This lecture will look at the problematic way that we understand architectural work, examine the institutions that currently define that work, and examine how activist work - research, action, and performance based - can redirect that work.

LEARNING OBJECTIVES
1. Participants will be able to reconsider their agency within their office, be it firm owner or staff. Both inside and outside the office, the participant will have practical and conceptual knowledge about how to effectively present their ideas to others in the office to gain consensus

2. Participants will be able to link their academic learning with their professional lives. They will be able to use tools from school that may be forgotten (taking charge, inspiring others, thinking out of the box) to bring relevant and fresh ideas to a team project.

3. Participants will learn about the AIA governance, antitrust laws, and the meaning and value of both competition and cooperation within the field of architecture. For both firm owners and staff, participants will learn when and how to strengthen the firms chances to win the projects that matter to them most.

4. Participants will learn new methods to advocate for new value propositions related to their work. Both staff and owners will understand how to convey the depth of their studies and research so that clients will pay for more than just the finished design product.


Please register for this session and include your AIA member number if you wish to receive credit for your attendance.

If you have questions about this event, please contact Jennifer Newsom at jcarruth@umn.edu. To view other lectures and panel discussions in this series, visit z.umn.edu/WIA19.
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