Targeting and Personalization: Exam 01
01. Which three steps should a marketer use to make an unsubscribe page appear in the readers local language? (Choose all that apply)
1 point
02. The following token is added to a subject line in an email: {{lead.Company Name:default=Your Company}}. What is the purpose of the token's default value 'Your Company'?
1 point
03. What is required if a marketing manager wants to send an email personalized from account owners showing an image of each account owner's personal signature.
1 point
04. A marketer creates a new segmentation called Country-EMEA, aiming to segment a total of 1,000 leads by different target regions in this geography. After setting up and approving the segmentation, the results show 250 records in the UK region, 50 in France, 200 in Germany, 400 in Italy and 100 who didn't fall into any of the defined country segments. What will be the final size of the new segmentation?
1 point
05. Which areas of an email can use tokens? (Choose all that apply)
1 point
06. True of false: Segmentations are essential to create dynamic content on emails and landing pages.
1 point
07. Which steps should a marketer use to show dynamic content on a page to different audiences? (Choose all that apply)
1 point
08. Inherited Tokens are...
1 point
True or false: Score is a valid type of token
1 point
10. True or false: Smart List is a valid type of token
1 point
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