Market Brief: Vegicaps® Capsules Offer More Market Potential than Traditional Gelatin Capsules
Animal-free is an increasing concern for the supplement industry. In addition to the growing number of Americans interested in following a vegetarian-based diet (5.2%, according to a 2012 Gallup poll), a number of non-vegetarian markets are also looking for animal-free supplements.

The traditional softgel capsule may not be compatible with those seeking a vegetarian lifestyle or with certain religious dietary demands, as the gelatin is animal-derived.

This market brief highlights Vegicaps®, an animal-free softgel solution to address these concerns.
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