Understanding your computing needs and buying behaviour

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This form is to understand how small businesses- merchants and service providers buy and use PCs/desktops,

Number of employees in your business/company?

1–5

6–10

11–25

26–50

51–100

100+

Clear selection

Which Industry does your business belong to?

Do you usually buy laptops, desktops, or both?

Laptops

Desktops

Both

Clear selection

What kind of PCs/desktops do you purchase for your business?

Branded New (Dell, HP, Lenovo, etc.)

Assembled locally

Refurbished

Where do you usually buy from?

Local IT vendor

Online (Amazon, Flipkart, etc.)

Industry/Trade Association tie-up

OEM Distributor / Direct from Brand

Clear selection

Who usually decides what to buy?

Owner

IT Head/Staff

Local Vendor’s Recommendation

Other:

Clear selection

What’s the typical RAM configuration you buy?

4 GB

8 GB

16 GB

32 GB+

Not Aware

Other:

What’s the typical storage configuration you buy?

256 GB HDD

512 GB HDD

256 GB SSD

512 GB SSD

1 TB+ (HDD/SSD)

Not Aware

Other:

Typical spend per device/PC (₹)?

<₹10,000

₹10,000 - 15,000

₹15,000 - ₹20,000

₹20,000–30,000

₹30,000–50,000

₹50,000+

Clear selection

Do you take AMC (Annual Maintenance Contract)?

Yes, for all devices

No, only pay when needed

Mixed (some AMC, some pay-per-visit)

Clear selection

If yes, what’s the average AMC cost per device per year (₹)?

< ₹2,000

₹2,000–4,000

₹4,000–6,000

₹6,000–10,000

₹10,000+

Clear selection

What’s the best part about dealing with local IT vendors?

Quick availability

Trust / personal relationship

Flexible payment terms

Bundled support & AMC

Local presence (nearby)

Other:

What frustrates you most about dealing with local IT vendors?

Slow response time

High cost

Lack of spare parts

Push to sell higher-cost products

No transparency in charges

Other:

Which software do you use daily?

Tally

MS Office / Google Workspace

GST Billing Software (Vyapar etc.)

CRM (Zoho, Salesforce, etc.)

POS (Petpooja, others)

Design Tools (Adobe, Canva, AutoCAD, etc.)

Other:

How reliable is your internet connection for daily work?

Always reliable, rarely disconnects

Mostly reliable, occasional issues

Unreliable, frequent drops

We depend on mobile hotspots as backup

Clear selection

Which peripherals are most important to you?

Printer

Scanner

POS Machine

CCTV

Projector

UPS

Other:

Do you face compatibility issues (e.g. printer with software, POS with GST)?

Yes

Clear selection

What do you usually spend on peripherals(printer, POS machine etc.) in a year (₹)

< ₹5,000

₹5,000–10,000

₹10,000–25,000

₹25,000–50,000

₹50,000+

Clear selection

When do you usually replace/upgrade PCs?

On failure of major component - Hard Disk, Motherboard etc.

Every 3–5 years

During business expansion

Compliance/technology upgrade

Clear selection

Would you be open to a subscription model (monthly fee instead of upfront purchase)?

Yes

Maybe

Clear selection

If PCs were offered on a subscription model (cloud-based, no upfront cost, includes support + software), how much would you be willing to pay per user per month?

Less than ₹500

₹500 – ₹750

₹750 – ₹1,000

₹1,000 – ₹1,500

₹1,500 – ₹2,000

More than ₹2,000

Other:

Clear selection

Are you aware of cloud-based PC ?

Yes

Clear selection

Who do you trust most for IT advice?

Local vendor / IT partner

OEM brand (Dell, HP, Lenovo, etc.)

Industry/Trade Association

Peer businesses / word of mouth

Other:

Clear selection

Would you consider a new solution if recommended by your vendor/association?

Yes

Maybe

Clear selection

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