Module 8 Quiz: How to Build Products Users Love

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These questions come from Kevin Hale's talk. When you submit your quiz answers you will receive a confirmation message. If you do not receive a confirmation message then you have not submitted your answers.

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1. According to Kevin, growth is primarily

a choice between competing or becoming a monompolist

a function of how big your potential market is

an interaction between conversion rate and churn

a classic S curve

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2. What is WuFoo?

a online pet food supplier

an online form builder

a toy designed by Fisher-Price

a new martial art practiced online

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3. From the beginning one thing that made WuFoo stand out from other startups was

focus on making as good a database product as possible

providing as high a return on investment as possible

growing as fast as possible

focus on creating a product with which customers would have a relationship

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4. WuFoo realized early on that its customer development process would have to focus on

the ability to create a professional looking survey app

last mover advantage

first impressions

the ability to create a monopoly-like business

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5. One thing Kevin thinks product people overlook when designing products is

"Get in there!"

"Okay finally this is good enough that we want people to build on top of it."

"RARRR!"

"Hey, what is the emotion on the person's face when they interact with this?"

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6. According to John Gottman, out of the four reasons why people break up with each other, the worst one is probably:

contempt

stonewalling

defensiveness

criticism

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7. In terms of customer support, this "worst reason" looks a lot like:

"You're insulting us"

"You're just making excuses"

"You never answer me; you never respond"

You never think about us"

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8. One thing product designers need to think carefully about is

adding lots of features to make the product more valuable

how competitors will react to your designs

not adding to the "knowledge gap" needed to use their products

how much money new features will cost to implement

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