How Should Newsrooms Use AI? Tell Us What You Think

Technological changes can have a big impact on journalism, and Artificial Intelligence is no exception. As we talk about how AI can be helpful to our work — and the challenges it brings — we want to hear from our community. It’s important that as we experiment and move forward with this technology, we do it in a way that preserves your trust in us and maintains our commitment to accurate, responsible and ethical journalism.

Would you be willing to share your perspective on this topic with us? If so, please complete the five-minute survey below. Nothing you submit will be attributed to you publicly, and you may remain anonymous unless you choose to give us your contact information in the last question.

This survey is being conducted in collaboration with Local Media Association/Local Media Foundation and Trusting News and will be open to responses from August 3-16, 2025. If you have any questions please contact John Humenik. 

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How often do you read, watch or listen to local news?

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Which news sources do you use most often (Please select all that apply)

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Pflichtfrage
Have you ever used any tools or technology that use Artificial Intelligence (AI)? (Please select all that apply) *
Pflichtfrage
When it comes to AI, how would you describe your attitude about it? *
Have you heard about AI being used by local news organizations? *
How comfortable would you feel knowing your local news organization used AI to assist in their journalism, as long as it was guided and verified before publication? *

If AI can free up journalists to cover more stories, meet more people, and ask better questions, would you support its careful use by our news organization?

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If we could ensure that work created with AI was held to the same ethical and accuracy standards as our other content, would you support even greater use of it by our news organization?

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How specific should explanations about our news organization’s use of AI be?

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If our news organization experimented with AI-generated efficiencies or AI-generated content, how acceptable would each of the following uses be to you? *
Not acceptable at all
Mostly unacceptable
Neutral / Unsure
Mostly acceptable
Completely acceptable
Transcribing interviews
Translating content into other languages
Converting text to audio
Researching stories
Preparing questions for interviews
Analyzing data
Helping reporters write first drafts of stories
Writing and compiling stories without human review
Editing stories to improve clarity, spelling, and grammar
Summarizing stories into briefs
Writing headlines
Writing social media posts
Creating and producing videos
Creating and producing images
Creating and producing audio or podcasts
Creating and producing newsletters
Creating chatbots to help answer readers’ questions
Producing and posting breaking news alerts

When thinking about our news organization’s use of AI, how important is it to you that a human was still involved in the process and reviewed content before it was published?

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Which of the following would help build your trust when AI is used in journalism? (Please select all that apply)

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Pflichtfrage

If our newsroom were to create content to explain how AI works and what it is, which of the following would be most helpful to you? (Please pick your top three)

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Pflichtfrage

What is your zip code?

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What is your age group? *

What racial group best describes you? (Please select all that apply)

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Pflichtfrage

Are you Spanish, Hispanic or Latino?

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Would you be willing to participate in or engage with conversations or feedback sessions about our news organization’s use of AI? If so, please provide your contact information below.

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