The Digital Transformation Program
Funded by CPB and delivered by The Poynter Institute
Thank you for your interest in this program.
To make digital transformation training and resources accessible to even more station leaders and their organizations, CPB has partnered with The Poynter Institute on a new Digital Transformation Program. Up to 75 public media CEOs and their stations will participate in cohorts of 20 stations at a time, with a new cohort starting every three months. This virtual program will teach strategies and best practices to help you adapt your organizational culture to a digital-first, audience-centric mindset. The program has two parts -- a three-month immersion phase, followed by six months where you and your station team will pursue a performance challenge. Poynter will provide coaching, webinars, activities and resources to help your station reach, grow, and engage new, existing, and diverse audiences and convert them to loyal members and donors.
Read the application questions in advance. You may want your team's input.
Here's a link to the application questions ( Please take a look now. You may want input from your team, and we suggest that once you start the application, you complete it in one sitting. So please review the questions in advance.
Before completing the application, please read the MOU.
The Memorandum of Understanding (MOU) describes the commitment required from the CEO/GM and their staff to participate. Please ensure you review this ( before submitting your application. If accepted to the program, you'll be asked to sign the MOU.
The application will take about 35 minutes to complete.
If you need to save a draft and return later, you can do so by clicking to the end of the application, add a note in the final comments field saying you will return later to finalize, then click "submit." (Or, if you're signed in to a Google account, your form will auto-save.) If you have questions, please contact Poynter's project manager, Ryan Jenot (
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