Comprehension questions for Online Advertising Auctions
Please answer these questions concisely (1-2 sentences each).
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Why is separability important to make the winner determination in slot auctions easy? *
What important assumption do we make in the equilibrium analysis of GSP that we normally don't make when analzying auctions? *
Given two reasons why we study the spiteful Nash equilibrium of the GSP auction. *
From an ad platform’s perspective, what is one advantage and one disadvantage of using the GSP auction vs. the VCG auction? *
Which (sub-)section in the readings did you find difficult and/or did you not fully understand and/or would you like see covered in the lecture in detail. Be as specific as you like. *
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