Ski Resort Consolidation Survey
The merger/acquisition direction of Vail Resorts, Alterra, and others is surely going to leave a lasting impact on the ski industry and resort marketing, but when the dust settles and we start dissecting this era during panels at NSAA, will we view these moves and positive or negative? That's what I want to hear from you.
Overall, do you think consolidation will be good, bad, or have zero effect on the health of the ski industry?
What do you think the biggest UPSIDE will be of the consolidation happening in ski?
What do you think the biggest DOWNSIDE will be of the consolidation happening in ski?
It's the summer of 2023 (five years from now), describe what you think the ski industry will look like. What will be the same? What will be different?
Do you work for either a Vail or Alterra resort?
Not trying to spy on you, just curious to see how perspectives differ being inside/outside these efforts.
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