Dear Solvay community,
As part of the Solvay event series, we'd like to invite you join us at our Coffee talk with Prof Hugues Rey, where you'll get to hear from the CEO of Havas Belgium about 5 secret tips to become a Communication Champion in the era of artificial intelligence. Prof Hugues has also been giving courses for the Solvay AMMCoM program in Vietnam for nearly 10 years.
🔶Topic: Coffee Talk with Prof Hugues Rey - 5 key tips to become a Communication Champion in the AI world
đź•‘ Time: 9:30 - 11:00 AM, Friday 27th Sep 2024
🏢 Location: D1 or D3 (TBA based on the number of attendees)
🗣Speaker: Prof Hugues Rey | Solvay Professor, Educator, Speaker and CEO of Havas Belgium
In the course of his more than 30-year career in the world of communications, Prof Hugues has pursued one objective: to act as a bridge between the various stakeholders in the eco-system. Advertisers, Creatives, Digital Performance Agencies, PR, brand strategists and channel tacticians, Influencers... All these players are working in parallel and the need to constantly align their objectives is crucial. This is all the truer given that brands need to be meaningful to consumers and that technology is taking center stage, offering endless opportunities.
To look at the communication process in a holistic, didactic way that is accessible to all stakeholders, ProfÂ
Hugues has developed an evolving model that serves as the framework for his teaching: B.A.S.T.A.R.D. (Briefing + Analysis + Strategy + Target/Touchpoint/Timing + Advertising Content + ROI + Debriefing).
At our 'coffee' on 27 September, Prof. Hugues will be taking a friendly look at the various stages of the B.A.S.T.A.R.D. model and using examples to discuss the challenges facing communications in 2024, with a particular focus on the opportunities and risks of artificial intelligence.
Expected Agenda:
9:30 AM - 9:45 AM: Check-in and WelcomingÂ
9:45 AM - 10:45: Main session includes:
10:45 - 11:00:Â Summary and Q&A with Prof Hugues Rey.
--
Notes:
- This event is free of charge, but we expect registration on a first come first serve basis to ensure there are enough seats for everyone. In case of sudden change, please kindly notice us as soon as you can so we can leave your seat to the next person.Â
-Â Should you have a friend or a colleague who might benefit from attending this session or they would like to interact with Solvay community & Professors, please feel free to pass this invite on to them.Â
We will close the form once reach registration limit.
ABOUT PROF. HUGUES REY
With over three decades of professional experience, Prof. Hugues ReyÂ
is currently the CEO (of the Belgian operations) of one of the world’s largest global communications group – Havas. Additionally, he serves as the Chairman of both BMMA (Belgian Marketing & Management Association) and UMA (United Media Agencies), and is an esteemed keynote speaker. He has been a dedicated Professor for the Solvay Advanced Master in Marketing and Communication Management program since 2015.Â
On top of that, as an educator and a leader, he is passionate about imparting his knowledge and insights to the next generation of marketers and communicators. He teaches omnichannel marketing, integrated communication, digital marketing, and media planning at Solvay Brussels School (Belgium & Vietnam).
-------
